FLIPPIN, Ark. (August 7, 2012) – New boat buyers and fans of the legendary boat brand will find a new-look homepage, easier navigation, enhanced product descriptions and other information as part of the redesigned RangerBoats.com.

Among the highlights of the redesign, which coincides with the beginning of the company’s 45th Anniversary model year, are the expanded product profile pages. By adding more images, videos and allowing customers to see additional color and accessory options, the enhancements made to the product profiles allow new-boat buyers to identify what their “dream rig” looks like before visiting their local Ranger dealer.

For buyers who already know which Ranger they want, the new “locate a boat” feature will allow them to submit a request for assistance in locating a specific model and configuration.

“Nothing could replace the personal attention and insights folks gain from interacting with the experienced sales professionals that are the backbone of our award-winning dealer network,” said Ranger Boats President Randy Hopper. “The improvements we’ve made to our website are designed to complement that relationship, giving the customer the information they want before they enter the showroom.”

Current Ranger owners will also find new, valuable content in the redesigned RangerBoats.com with the inclusion of the all-new Ranger Cup microsite. As the official online home for Ranger Cup information, this microsite will feature the same look and feel of the restyled homepage while also including insight and reviews from pro anglers and their experiences with the industry-leading contingency program. The microsite will also feature up-to-date rules and requirements, sign-up forms, tournament and payout listings, current standings and information about Ranger’s collegiate contingency program, Ranger Cup University.

About Ranger Boats
Ranger Boats, headquartered in Flippin, Ark., is the nation’s largest manufacturer of premium fiberglass fishing boats, including a series of bass, multi-species, fish ‘n play and saltwater boats. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its commitment to building the highest quality, strongest performing boats on the water.