Pure Fishing Equips Take Me Fishing Mobile First Catch Center In South Carolina

ALEXANDRIA, VA – The Recreational Boating & Fishing Foundation (RBFF) has announced a partnership with Pure Fishing to equip a Take Me Fishing™ Mobile First Catch Center for the South Carolina Department of Natural Resources (SCDNR). This donation will allow the SCDNR to bring hands-on fishing opportunities and conservation education to multicultural audiences in metropolitan areas across the state.

“We are thrilled to have Pure Fishing’s support behind our South Carolina-based Take Me Fishing™ Mobile First Catch Center,” said Dave Chanda, President & CEO of the Recreational Boating & Fishing Foundation. “This collaboration between industry and state is the type of cooperation needed to continue attracting and retaining new anglers and boaters.”

The Take Me Fishing™ Mobile First Catch Centers first launched in 2018 as a pilot program in Texas and Pennsylvania to foster the next generation of anglers. Equipped with everything anglers need, the trailers are filled with rods, reels, nets, coolers, rod racks, hooks, bobbers, and more. State fish and wildlife agencies oversee each First Catch Center’s programming, providing experiential learning opportunities for participants to develop fishing skills and learn about conservation ethics.

“Pure Fishing is honored to be able to support the first Take Me Fishing™ Mobile First Catch Center in our home state of South Carolina,” said Marc Kempter, Vice President of Marketing Communications for Pure Fishing. “Initiatives like the mobile center are innovative ways to bring fishing to metropolitan areas and introduce the sport we love to a new generation of anglers.”

Thanks to Pure Fishing’s donation, South Carolina now joins 19 states and the District of Columbia in operating two dozen Take Me Fishing™ Mobile First Catch Centers across the country.

Interested in supporting a Take Me Fishing™ Mobile First Catch Center through donation or sponsorship? Please contact Rachel Auslander, RBFF’s Director of Partnerships & Development, at rauslander@rbff.org.

About RBFF

RBFF is a nonprofit organization whose mission is to increase recreational angling and boating participation, thereby protecting and restoring the nation’s natural aquatic resources. To help recruit, retain and reactivate participants, RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns to build awareness of boating, fishing, and conservation and educate people about the benefits of participation. The campaign websites feature how-to-videos and an interactive state-by-state map that allows visitors to find local boating and fishing spots, helping boaters and anglers of all ages and experience levels learn, plan, and equip for a successful day on the water. RBFF also offers its industry stakeholders many tools, including a Fishing License & Boat Registration Plugin to connect their customers with the information they need in just one click, as well as an embeddable Places to Fish & Boat Map to help their customers discover places to fish and boat near them.

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels, and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

About South Carolina Department of Natural Resources

Organized on July 1, 1994, under the S.C. Restructuring Act, the South Carolina Department of Natural Resources seeks to serve as the principal advocate for and steward of South Carolina’s natural resources. As a trusted and respected leader in natural resources protection and management, SCDNR is dedicated to consistently making wise and balanced decisions for the benefit of the state’s natural resources, enhancing the quality of life for present and future generations through the safe enjoyment of healthy, diverse, sustainable and accessible natural resources.