Pure Fishing Announces New Chief Product and Brand Officer

COLUMBIA, SC– Pure Fishing, a global leader in the fishing tackle industry, announces the promotion of Jon Schlosser, former Senior Vice President of Marketing, to Chief Product and Brand Officer. This significant move underscores the company’s commitment to leading and innovating in the market by aligning the brand, product, and R&D functions under Schlosser’s experienced leadership.

Schlosser, who has been instrumental in guiding the company’s marketing efforts to launch a steady stream of meaningful innovation during his tenure, will now take on a larger role, driving brand and product category strategies across Pure Fishing’s portfolio globally. In this new position, he will lead collaboration with global teams to ensure the company’s pipeline of innovation and brand experiences continue to thrive and resonate with anglers around the world.

“Jon’s impressive track record, depth of strategic thinking and passion for the angling community make him the perfect fit for this role,” said Dave Allen, CEO of Pure Fishing. “He has been a driving force in our marketing success, and we are excited to see him bring that same level of insight and dedication to our brand development and product innovation across our global business.

As part of the organizational realignment, the Research & Development department will now be reporting directly to Schlosser. This strategic move enhances the synergy between the company’s product innovation and brand strategies, strengthening Pure Fishing’s commitment to delivering high-quality products. This closer collaboration aims to meet the ever-evolving needs of the global fishing community, reinforcing the company’s leading position in the market.

“Having our R&D closely align with our product and brand strategies is a powerful combination,” said Schlosser. “Together, we will drive innovation, continue to build amazing brands, and deepen our engagement with anglers everywhere. I am excited about the possibilities this new role brings and I am committed to contributing to our mission of enhancing the fishing experience for all.”

For more information about Pure Fishing and their product portfolio, please click here.

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.