PRADCO Names New VP of Sales

BIRMINGHAM, Ala. – PRADCO Outdoor Brands, a leading manufacturer of innovative, high-quality fishing and hunting products, has named Kim French as its Vice President of Sales. French has been a manager in the PRADCO sales organization for more than 19 years. He has served as a Sales Manager for PRADCO’s Fishing Division and for Moultrie, PRADCO’s largest brand. In both positions, Kim helped achieve historic sales highs.

Most recently, Kim served as PRADCO’s Director of National Accounts. In his role as Vice President of Sales, Kim will oversee all areas of PRADCO’s sales efforts. “I am delighted that Kim has agreed to accept the Vice President of Sales role,” said PRADCO Outdoor Brands President Robert Schoenvogel. “Kim is a true sales leader, and he is a PRADCO veteran. He is a terrific ambassador for all of our PRADCO brands, and he is excited to lead the sales team to new levels of performance and effectiveness.”

French began his career at PRADCO in 1987 with the Fishing Division in Fort Smith, Ark. After leaving the company to assume sales management roles with Doskocil and then Bushnell, he returned to PRADCO in 2010 to accept the National Sales Manager position at Moultrie Feeders. French has a Business degree from John Brown University and an MBA from the University of Phoenix.

“I’m excited to have the opportunity to lead the POB Sales Team,” French said. “It’s a huge responsibility, and I’m humbled by it. We want to find ways to better present our products to our customers and have a better presence in the marketplace. My approach will continue to be hands on and involved with each customer to understand their needs and wants. I want to be face-to-face with the customer. That’s my style.”

French will be relocating to Birmingham and will work at the POB Headquarters. PRADCO Outdoor Brands is headquartered in Birmingham, Alabama. It is a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands, and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale, and Code Blue. PRADCO Fishing owns more than 15 brands including YUM, Rebel, Booyah, Bandit, Bomber, Lindy, Little Joe, Thill, Heddon, Cotton Cordell, Smithwick, and Arbogast.