PRADCO Fishing Promotes Three Key Members Within its Team

All three are members of Fishing’s leadership team and have held significant leadership roles at PRADCO.

FORT SMITH, Ark. – PRADCO Fishing has elevated team members Heather Chaffin, Mark Cowan and Chad Warner to Vice President status as part of the company’s ongoing succession planning.

Chaffin has been promoted to Fishing’s Vice President of People and Culture. She is responsible for recruiting and retaining talent. She initiated Fishing’s “Mentoring and Career Development Program” two years ago. This program identifies and trains team members to be promoted into key company roles, with an emphasis on increasing diversity. Chaffin has previous human resources experience at Walmart and Tyson Foods. She is in her sixth year at PRADCO.

Cowan has been promoted to Vice President of Operations for Fishing. In his 29th year at PRADCO, Cowan oversees PRADCO operations in Fort Smith and Guatemala and is also in charge of the global supply chain for raw materials and finished goods. Cowan started his PRADCO career in production and worked his way through the ranks to become Executive Director of Operations. He has a degree in Organizational Management from John Brown University.

Warner is in his ninth year at PRADCO and has been named Fishing’s Vice President of Brand Management. He personally oversees Fishing’s largest brands – YUM and BOOYAH. He also is the direct report for five brand managers and manages the product development processes for all Fishing brands. Warner has previous management experience at Walgreen’s.

Chaffin, Cowan and Warner all report to Bruce Stanton, Fishing’s Vice President and General Manager.

“Heather, Mark and Chad are all about demonstrating customer service and having tremendously positive attitudes about their work and their lives,” said Stanton, in his 29th year at PRADCO. “As we look at the current business environment, these three are extremely high performers and have demonstrated a high commitment to serving others. As we look to the future, these three are the leaders we need to continue our growth and success for the next 10 to 20 years.”

About Pradco Fishing

PRADCO Fishing is owned by EBSCO Industries of Birmingham, Ala., and is a part of PRADCO Outdoor Brands. Its famous fishing brands include: Arbogast, Bandit, Bobby Garland, Bomber, BOOYAH, Cotton Cordell, Creek Chub, Great Lakes Finesse, Heddon, Lindy, Little Joe, Norman, Rebel, Smithwick, Thill, War Eagle, Whisker Seeker Tackle and YUM. POB’s hunting brands include Ani-Logics Outdoors, Code Blue, MAXXTUFF, Moultrie, Summit, Texas Hunter, Whitetail Institute and Wingscapes.