Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world-changing ideas, and design. Written for, by, and about the most progressive business leaders, Fast Company inspires readers to think beyond traditional boundaries, lead conversations, and create the future of business.
Finalists for Fast Company’s Best Product Design of 2020 included the most innovative items on the market, such as products by Nike, Yeti, and Google. Plano’s EDGE™ line stood out amongst leaders in the technology and conservation markets. See the full list of finalists here.>Plano partnered with Smart Design, a strategic design company with their goal being to humanize products, services, and experiences through in-depth research, insights, and design strategies.
“Standing out in a competitive market is always a challenge. Partnering with Smart Design offered an outsider perspective that helped us understand what our customers were missing so we could improve our products with them in mind” stated Charlie Davis, Director of Brand, Plano and Frabill Fishing.The ingenious minds at Plano and Smart Design resulted in a line of tackle boxes with the future of fishing reimagined. Plano EDGE™ has brought unprecedented speed, security, and efficiency to tournament and recreational fishermen alike. Plano has earned the recognition they deserve for giving today’s fishermen modern tools that reflect their dedication and skill.