PENN Launches Fathom Electric Lever Drag Cordless Fishing Reel

Fast, efficient and powerful, this cordless electric reel brings versatility to the electric reel market.

COLUMBIA, S.C. – PENN, the leader in reel innovation and technology, introduces the first cordless powered reel ever to hit the saltwater market. The Fathom Electric is the only reel with an integrated battery, providing anglers with incredible torque and power. With an easy-to-use LED display screen and angler-friendly customizable settings, this reel will be regarded as the best electric reel on the market.

The electric fishing reel market has seen significant growth in recent years, driven by technological advancements and an increasing demand for reels that help anglers pursue modern fishing techniques that land big fish. The Fathom Electric puts PENN at the forefront of reel technology, building on the well-established Fathom series and incorporating the same powerful inner design. The reel adds a powerful electric motor that utilizes a 5Ah capacity battery with an integrated battery life indicator on the display screen. The reel delivers exceptional pulling power and speed to handle even the toughest challenges.

Coming standard with a large LED display screen, the Fathom Electric reels are designed with intuitive controls that allow anglers to fully immerse themselves in the thrill of the chase without distraction. Users have the flexibility to tailor their fishing experience through programmable functions that precisely calibrate the reel. Features include line diameter input in millimeters for accurate line counter readings, an auto-stop for hands-free retrieving, and an integrated line counter that provides precise measurements in feet or meters, enhancing accuracy on the water. For added safety, the reel is equipped with a handle kickback mechanism to prevent mishaps if it encounters any obstacles during operation. A spool tension knob eliminates the need for manual spool control, preventing backlashes when the bait hits the bottom.

The PENN Fathom Electric reel is designed for both power and efficiency. It boasts a maximum winding power of 35 lbs (15.9 kg) and can achieve speeds of up to 750 feet per minute (fpm), varying by reel size. Engineered for versatility, the reel is optimized for deep-dropping activities, reaching depths of up to 1000 feet, and performs exceptionally well in kite fishing and light trolling scenarios.

The Fathom Electric is offered in 30, 50, and 80 sizes and offers anglers several accessories available for separate purchase, including extra batteries, 4-bank battery chargers for quick charging on the go, and more.

The PENN Fathom Electric is the perfect cordless and portable electric reel engineered to deliver unmatched performance. For more information, click here.


  •  Lithium Ion Battery powered (with plug in backup option available) – 5aH capacity
  • Auto-stop feature for hands free retrieves/Override for manual jogging
  • Line counter features true line out measurement (feet or meters)
  • Max Winding Power – 35lbs/15.9kg
  • Speeds vary by size – max 750 fpm
  • Certified UL/CE/FCC/RCM/WEE

Models: 30, 50, 80 sizing
MSRP: $799.95-899.95

  • Spare Battery (MSRP: $99.9)
  • Single Battery Charger (MSRP: $99.95)
  • Quad Battery Charger (MSRP: $199.95)
  • Corded Battery w/Pigtail Connection (MSRP: $39.95)
  • Corded Battery w/Hubbell Plug (MSRP: $79.95)

Available: September 2024

For an exclusive look at the PENN Fathom Electric Reel and the entire lineup of new offerings from Pure Fishing, please consider joining PENN and the rest of the Pure Fishing brands for an exclusive preview of its New Product Showcase entries at On the Water from 10 a.m. to 2 p.m. on Tuesday, July 16 at the Orange County Convention Center (OCCC) North Building Ponds. Also join us at the Pure Fishing press conference in Room S310 A-B of the OCCC, at 3:30 p.m. to view the new products and hear directly from Pure Fishing executives and product developers. And finally, please consider voting for the PENN Fathom Electric in the Saltwater reels category at the ICAST New Product Showcase starting Tuesday, July 16

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.