PENN Fishing and Malosi Studios Announce Film Collaboration and Limited-Edition Apparel

Watch the chase, feel the culture, and own the look with exclusive PENN x Malosi apparel.

COLUMBIA, S.C. – PENN Fishing has partnered with Malosi Studios to unveil a long-form film celebrating the Malosi brothers—two artists and anglers whose grit, talent, determination, and relentless effort have defined their pursuit of land-based Gian Trevally fishing in Australia. The film directed by Tristan Houghton brings viewers face-to-face with the raw challenge of chasing GTs from unforgiving coastlines, while also spotlighting the artistry and craftsmanship behind their hand-built Malosi lures.

The collaboration pairs PENN’s proven strength in saltwater tackle with the Malosi brothers’ unique creative vision. From the pounding surf and slippery rock ledges to the workshop where each lure is carved and painted by hand, the film highlights the resilience required to succeed in both fishing and art. It’s a story of enduring determination and the talent it takes to turn grit into greatness.

To mark the release, PENN is offering a limited-edition white short sleeve t-shirt collection featuring hand-drawn Malosi designs. The three shirt designs highlight iconic saltwater species, including Giant Trevally, Yellowfin Tuna, and Mahi Mahi, and are available in sizes small through 3XL. Priced at $34.99 each, the shirts reflect the same authenticity and creativity poured into every Malosi lure, giving anglers a chance to carry the story of strength and craft with them, both on and off the water.

“PENN is proud to collaborate with the Malosi brothers on this film and apparel release,” said Theis Frederik Gronemann, Vice President of Social Media at Pure Fishing. “Their dedication to craftsmanship and artistry embodies the values we uphold at PENN, and we are honored to feature their work in our new office in Charleston, South Carolina, as an everyday source of inspiration for our team.”

“We are incredibly grateful to PENN for shining a big light on our little studio,” said Jon Va’afusuaga, Founder of Malosi Studio. “We deeply appreciate the opportunity to collaborate with Pure Fishing and PENN on this film, and would like to thank Director Tristan Houghton, DP Caleb Ware, and Theis Frederik Gronemann for their unwavering belief and commitment in bringing this story to life. We’re also really excited that Niko’s incredible artwork will be available for everyone to enjoy through this exclusive limited-edition T-shirt release.”

PENN and Malosi Studios celebrate the intersection of fishing, art, and culture in this exciting collaboration. With the film and exclusive t-shirts now available, fans can immerse themselves in the Malosi brothers’ world and take a piece of that experience home—on the water, in the workshop, or in everyday life.

To view the full-length film featuring PENN Fishing & Malosi Studios, click here.

To learn more about PENN Fishing, click here.

To learn more about Malosi Studios, click here.

To learn more about Tristan Houghton, click here.

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.


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