The Business Magazine of the Fishing & Marine Industry

PENN Authority Wins ICAST New Product Showcase Award For Best Saltwater Reel

Columbia S.C. – The PENN Authority, a new premium reel series in the PENN Fishing lineup, celebrates a huge win for Pure Fishing with their ICAST 2022 New Product Showcase win dominating the top brands in the saltwater reel category.

PENN Fishing is known for designing durable fishing reels that the avid angler can rely on to work hard and get big game to the boat. The PENN Authority sets the new standard for best-in-class saltwater fishing reels and was designed to bring a more refined and powerful reel to the brand, built for maximum performance. This reel features the best of the PENN Fishing technologies plus features never seen before in a PENN reel. The hardcore angler who spends serious time on the water and is looking to perfect their craft will find this reel answers to any demand.

“This reel is a reflection of an amazing product team that expects nothing less than superior products,” said Ben Joyce, Senior Product Manager, Reels. “The PENN brand has spent years perfecting their technologies and we are pleased to deliver a reel that levels up our offerings. I think the anglers who have tested this reel won’t be surprised by this win. The PENN Authority is truly a refined premium reel that delivers smooth and powerful performance.”

The PENN Authority boasts an impressive IPX8-rated sealed body and spool that allows the reel to be submerged 1-meter for 30 minutes, and stands up to the most extreme saltwater exposure, spray and wash without suffering water intrusion. Using the best materials on the market, the CNC Gear technology features a stainless-steel gear train and pinion gear and is designed to be better supported overall to allow for long-term durability. It is machined out of a solid piece of metal, ensuring exact alignment, smooth long-term performance, and maximizing torque when trying to get that last wind on a hard-fighting fish. The full metal body, side-plate, and rotor keep gears protected and eliminates flex in the reel’s frame, ensuring rigidity under the heaviest loads.

The Leveline slow oscillation system produces a tight line lay for improved casting and reduced occurrences of wind knots – with a 12+1 bearing system for smooth retrieve with additional bearings in the spool that lends support for the drag when under heavy pressure.

When the hammer slams down, the Slammer drag system with Dura-Drag offers maximum drag pressure and features silky smooth carbon washers which eliminate hesitation even under extreme drag settings. The washers are impregnated with a phenolic bonding agent to reduce wear. This combination brings the fight to any big game fish, leaving zero power behind.

The Authority reel super spinner far surpasses the durability and performance required and comes into the market with sizes ranging from 2500–10500 making it the most durable best-in-class reel on the market. Four high-speed models are also available (2500-4500-6500-8500).

Key Features:
• IPX8 Rated
• CNC Gear Technology with Stainless Steel Main and Pinion Gear
• Slammer Drag System with Dura Drag
• Leveline Slow Oscillation System
• Spare Hypalon handle knob
• 12+1 Stainless Steel Bearing System

Available: September 2022
Price: $499.95 – 599.95

To learn more about the PENN Authority reel and other new products from PENN, click here.

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels, and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.