The latest from FTR
St. Croix, parent company to St. Croix Rod, SEVIIN Reels, St. Croix Fly, Rod Geeks, and the St. Croix Factory Store, has announced the
Manufacturers, wholesalers and reps: make sure you’re in the 2027 FTR Buyers Guide. Retailers: make sure it’s coming to you.
Iovino, Martin-Wells, Omori, Pierce and Whitaker enshrined during annual induction ceremony.
Whitewater Fishing’s upgraded TORQUE 7.4V Heated Vest is in stock and shipping to dealers ahead of late-season open water and first ice.
Your weekly look at how ASA’s government affairs team is hard at work supporting sound fisheries policies throughout the country.
DAIWA introduces the ultra-compact RS 500, delivering durable, highly accessible foundational spinning gear at a sharp price.
New rods, reels and combos deliver ready-to-fish features at value-driven pricing.
Z-Man® expands its realistic shrimp family with a versatile new loose body size.
To mark 30 years of Mossy Oak’s iconic Shadow Grass camo, Costa and Mossy Oak are partnering again, bringing the pattern back onto a
Powerful vibration, a heavy-duty top hook & weed guard design gives saltwater anglers a more versatile bait for a wider range of saltwater fishing
