Online Sporting License Sales Grow

FERNANDINA BEACH, Fla. – In this modern age of digital merchandising and convenient shopping on the web, a growing number of sportsmen and sportswomen are purchasing their licenses online. According to and, in 2012, the number of hunters and anglers purchasing licenses online grew by 35 percent and 13 percent respectively since 2009. Today, 28 percent of all hunters and 29 percent of all anglers surveyed report buying licenses online.

Test efforts by groups such as the Recreational Boating & Fishing Foundation (RBFF) and the National Shooting Sports Foundation (NSSF) to help states improve repeat license sales through online marketing have yielded positive results, and with more sportsmen turning to the web to make quick, convenient license purchases, these efforts are expected to improve further.

According to Melissa Schilling, the Director of Recruitment & Retention for the National Shooting Sports Foundation (NSSF), “We understand hunters have choices. To help ensure they renew their licenses and continue hunting, the NSSF has worked with state wildlife agencies to increase their ability to reach hunters online. Not only have we seen increased hunting as a result of states’ online outreach efforts, many states are beginning to adapt online marketing as a best practice.”

Similar efforts to boost the use of the internet are being successfully employed in the fishing and boating arena. “Statista has projected that nearly 190 million people will purchase something online in 2013 – 87 million of them from a mobile device,” said RBFF President and CEO Frank Peterson. “Making the online purchase process simple, like including a mobile option, has been a focus in our State Marketing Program, where we work with state agencies to bring back lapsed anglers and boaters who once experienced the joys of fishing and boating. We hope to work with more state agencies in the coming years to continue to expand and improve the online purchase experience.”

To help continually improve, protect and advance angling and other outdoor recreation, all sportsmen and sportswomen are encouraged to participate in the surveys at, and/or Each other month, participants complete the survey are entered into a drawing for one of five $100 gift certificates to the sporting goods retailer of their choice.