The Business Magazine of the Fishing & Marine Industry

Northland Gum-Ball Jig – The Best in Basics

BEMIDJI, Minn. – You’ll know the second you pick one up and roll it between your fingers that these are something special. Whether targeting bluegills and pumpkinseed, jumbo yellow perch, plate-sized crappies or walleyes, Northland’s new Gum-Ball Jigs are sure to up your score anywhere you fish.

What more can be done to make the classic round head jig even more productive? The answer is: “Plenty!” For starters, these new entries come in eight sizes and a dozen strike-provoking color patterns to match any fishing situation. Each Gum-Ball Jig also features a premium-quality lead “ball head” molded around a thin-wire, gold-plated hook with a blood red finish, nice wide gap, and super-sharp point for quick and solid hook sets. Additionally, the ball head’s bait saver collar tapers along the hook shank, ensuring remarkable balance to your presentation, while a small baitholder at its end helps keep soft plastics and live bait from sliding down the shaft.

Gum-Ball Jigs are available in 1/64- through 1/2-ounce sizes in White, Black, Pink, Chartreuse, Firetiger, Shrimp, Parrot, Bubblegum, Sunrise, Glo Moonlight and Glo Watermelon color patterns. Jig sizes 1/64 -1/16 oz. sport a custom designed Mustad hook that fits each jig perfectly and allows for a shorter line tie. This results in a more compact presentation that ‘gills, perch and crappie especially relish. Jig sizes 3/16- to ½-oz. use Mustad hooks that are one size larger, making them perfect for predator species like walleyes, sauger and bass.

Northland Gum-Ball Jigs are packaged four to nine per card, based on size, with an MSRP of $6.99. You can also buy them 15 per card with prices ranging from $11.99 to $24.99. Jigs can be purchased in a single color or as a pre-selected assortment.

Northland Tackle Gum-Ball Jig Features:

  • Premium quality “ball head” molded around a gold-plated Mustad hook with a blood red
  • “Bait saver” collar provides balance to the jig and helps hold soft plastics and live bait in place
  • 1/64 – 1/16 oz. sizes have a custom-designed Mustad hook that fits each jig size perfectly with a shorter line tie
  • Sizes 3/16 – 1/2 oz. use a +1 size larger hook making them perfect for predator fish like walleyes, sauger and bass
  • High-end components at a value price
  • Available in eight sizes and 12 color patterns

ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.