LEWES, Del. – Nomad Design Tackle USA is proud to announce the launch of its highly anticipated Live Ops™ soft plastic bait range, setting a new standard in soft plastic technology for offshore and inshore anglers across the United States. Designed for anglers who demand performance, realism, and adaptability, the Live Ops™ range combines innovative materials with custom tuning systems to deliver deadly action in every cast.
The Live Ops™ range offers a comprehensive suite of soft plastics meticulously engineered for real-world fishing applications. Infused with Nomad’s advanced Tracer scent and visual technologies, these baits deliver lifelike action, enhanced attraction, and durability anglers can count on.
Key Features of the Live Ops™ Series:
- Titan-RX TPE: Five natural bait profiles featuring premium TPE material to ensure longevity and natural bait movement that holds up against aggressive strikes.
- Reactor UV + Glow System – Extreme UV and glow color system fish can’t resist. The perfect combination of natural colors with UV and glow additives. Field tested to perform.
- Advanced Visual and Scent Presentation: Integrated Reactor-UV, Glow finishes, and Nomad’s Tracer scent blend increase visibility and triggers strikes in pressured and low-light conditions.
- Versatile Profiles for All Techniques: From swimbaits and jerkbaits to shrimp profiles, the Live Ops™ family offers anglers a complete toolkit for inshore and offshore species.
Tideline Shrimp
- Available in 3.5” – ¼ oz. and 4.25” ½ oz.
- Pre-Rigged and Pre-Scented with Premium BKK hook
- Tracer Scent infusion, and Reactor-UV glow system
Sumo Shrimp
- Available in 4”- ½ oz, 5”- 1 oz, 6.5” -1 ¾ oz.
- Breakaway Hook System – Frees on strike, keeps fish pinned.
- Pre-Rigged & Pre-Scented – Ready to fish straight from pack.
- Air Pocket Scent Chamber – Boosts scent, buoyancy and sonar visibility.
- Tungsten Sink Rate Control – Tune drop speed and swim balance.
- Wire-Through Body – Steel-core strength & solid hook connection.
- Glow + UV Finish – Maximum visibility in low light or dirty water.
- Micro Bubble Trail – Adds lifelike action and sonar signal.
- TPE Body + BKK Hooks – Tough, sharp, built to fight big fish.
Switcher Shrimp
- Available in 2.3”, 3.5”, 4.25” and 5”
- Four-Way Rigging System – Fish it forward, reverse, weedless or on a jighead
- Reverse Flick Action – Flicks backward on twitch like a real shrimp in danger
- Titan-RX Elastomer Body – Stretchy, tough and built for abuse
- ShrimpLock Rigging Slots – Multiple nose slots + belly grooves keep hooks locked in
- Reactor-UV + Glow- UV-charged and glow-infused colors for max visibility
- Tracer Scent – Shrimp oil blend infused for added bite-holding power
Jerksquid
- Available in 4”, 5” 7” and 9”
- Hybrid Jerkshad + Squid Action – Darting lift, pulsing pause = more strikes
- Titan-RX TPE Material – Super stretchy and tough to outlast toothy fish
- Reactor UV + Glow Finish – Enhanced visibility in dirty or deep water
- Tracer Scent Infused – Built-in attractant to trigger feeding response
- Pulse-Hold Tentacles – Subtle, lifelike movement when paused
- Easy Rigging Slots – Recessed top and belly hook guides for quick setup
Dozer Minnow
- Available in 3”, 4” and 5”
- Full Body Roll – Natural swim with heavy thump at slow speeds
- Oversized Tail – Displaces water and activates aggressive reaction bites
- Titan-RX TPE – Ultra-tough, stretchable soft plastic built for abuse
- UV + Glow Tech – UV + glow color tech for visibility in dirty or deep water
- Tracer Scent – Infused squid/shrimp scent to draw and hold strikes
- Ribbed Belly – Adds turbulence, traps scent, and boosts rolling action
- Multi-Slot Rigging – Ready for jigheads or weedless setups
Double Down Jerkshad
- Available in 3”, 4”, 5” and 7”
- Twin tail with bulb tips for lifelike movement and flash
- Winged tail and top-side disruptor for extra turbulence and action
- Ribbed belly and flat head for darting motion and scent hold
- Belly and back hook slots for easy rigging and perfect alignment
- Enhanced with Reactor UV + Glow for visibility in all water types
- Loaded with Tracer Scent (shrimp + squid oil blend)
Spectre Minnow
- Available in 3.25”, 4” and 5”
- Ulta Slim Paddle Tail Design – Tight, natural swim on slow roll or twitch
- Super Soft PVC – Finesse tail action and easy rigging
- Reactor-UV + Glow – Boosts visibility in low light or dirty water
- Tracer Scent – Scented formula to trigger strikes and hold bites
Where Adaptability Meets Performance
The Live Ops™ range was built with hands-on input from professional anglers and designers, making sure every detail from material to movement, works together on the water. Whether you’re fishing shallow spartina grass, deep structure, or high-pressure flats, the Live Ops™ range gives you the performance and customization you need to stay dialed in.
Availability
The Live Ops™ soft plastic range is now available through authorized Nomad Design Tackle retailers and dealers nationwide and online. To purchase and for more information on product specifications, rigging tips, and dealer locations, please visit www.nomadtackle.com.
About Nomad Design Tackle
Every product that bears the Nomad Design name is Crafted by Experience born from countless days at sea, refined by engineering precision, and tested to perfection. Our philosophy is simple: We make tackle that works better, is more enjoyable to use, and helps anglers catch more fish. Driven by innovation and a lifelong passion for fishing, Nomad Design remains committed to crafting gear that stands up to the elements and delivers results where it matters most – on the water.
Discover more from Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry
Subscribe to get the latest posts sent to your email.
