News and Notes From 2020 ASA State of the Industry Address

The 2020 ASA Sportfishing Summit is underway, as leaders from around the sportfishing industry gather virtually to discuss market trends and policies that will impact the world of fishing going forward. Today, the summit kicked off with a state of the industry address from ASA President Glenn Hughes and incoming ASA Chairman of the Board Jesse Simpkins. The entire address is available online. In the address, Hughes talks about the overall growth of fishing tackle sales over 2019, and the astounding number of new anglers who have entered the sport this year.

Watch it below

News and notes from the 2020 State of the Industry Address

  • According to Hughes, ICAST 2020 recorded 34,000 unique visitors through 120 industry events and garnered more than 100,000 social media impressions.
  • Hughes expects tackle manufacturers to catch up with an increase in demand by next Spring.
  • recorded 3X more traffic than 2019.
  • The Recreational Boating and Fishing Foundation’s Take Me Fishing campaign saw visitors increased from 18 million to 40 million this year.
  • RBFF YouTube views increased by 840% as more than 20 million people viewed an introduction to fishing video.
  • According to RBFF data, fishing license sales in 45 states are up an average of 14%.
  • Resident licenses in particular are up an average of 18%.
  • RBFF stats say 20% of those sales were to first-time anglers or anglers who hadn’t fished in the last five years.
  • The result was 3 million more fishing licenses sold through August of 2020 compared to the same period in 2019.
  • USFWS statistics reveal that fishing tackle sales are up 30% from 2019, according to excise tax dollars.
  • Southwick Associates statistics from 2019 reveal that 80% of anglers considered themselves beginners or intermediate anglers.
  • 93% of those surveyed were introduced to fishing through a family member.