New Storm Smash Shad

MINNETONKA, Minn. – Producing hard-core action, the new Smash Shad from Storm® will have anglers holding on for dear life.

A shad-style bait, the Smash Shad portrays a deliberate, steady cadence on the swim with a stable rolling action at all speeds.

“This bait is packed full of action and is ideal for all fishermen,” said Chris Gilman, Storm pro angler. “Whether you’re casting or trolling, the Smash Shad runs with a perfectly timed and steady top-to-bottom rolling action that mirrors a panicked minnow on the run.”

The Smash Shad is loaded with a high frequency, multi-ball rattle system that not only has fish honing in for the bite, but also provides anglers with an added punch for long casts. Pair that with the external scales and holographic 3D eyes, and anglers will have fish careening in for the kill from all directions.

Standing out of the pack, the Smash Shad is available in 22 enticing colors, including six UV Bright Finishes.

“Not only is the Smash Shad chock-full of action but the exclusive Storm UV Bright Finishes allow the bait to reflect more light energy, strengthening the lure’s visibility and increasing the on-the-water action,” noted Gilman.

Featuring premium VMC® Black Nickel Treble Hooks, the Smash Shad is available in three sizes: 05, 06 and 07. Size 05 is 2 inches long, and weighs 3/16 ounce with a running depth of 4-to-8 feet. Size 06 is 2-½ inches long, weighs 1/4 ounce with a running depth of 5-to-10 feet, and size 07 is 2-¾ inches long, weighs a hefty 3/8 ounce and dives down 6-to-12 feet.

Get ready for a smashing good time.

Suggested retail price: $4.99.