New Rapala Rapid Storage Improves Organization and Efficiency

FTR Industry Brief
  • Rapala Rapid Storage is a new line of water-resistant clear PVC storage solutions designed for soft plastic baits, including the Rapid Pouch and Rapid Pack.
  • The Rapid Pouch features a clear PVC construction for visibility of contents and is available in small (11" x 8" x 2") and large (16" x 13" x 3") sizes, retailing at $12.00 to $17.99.
  • The Rapid Pack features a clear PVC window designed specifically for organizing and accessing CrushCity soft plastics, retailing at $12.00 to $17.99.
  • Both products are fully water-resistant and can double as dry storage for keys, phones, wallets, and maps in rough water conditions.
  • RapalaVMC distributes fishing products to anglers in more than 130 countries and is the parent company of the Rapala brand.

Minnetonka, Minnesota – When it comes to getting more and bigger fish in your boat, Rapala baits are the most dependable weapon out there. Now, Rapala is introducing dependable and efficient storage solutions.

Rapid Pouch – Easily store and access your favorite soft baits with convenience and speed, thanks to a clear bag that allows you to see exactly what you have. Whether you’re on the water or preparing for your next fishing adventure, organizing and accessing your go-to soft plastics has never been more efficient.

rapala

The Rapid Pouch is entirely water-resistant and made with durable, clear PVC material, so anglers can also use the Pouch as a way to keep keys, phones, wallets, and maps safe and out of the water even on choppy waves.

The Rapid Pouch comes in sizes small (11” x 8” x 2”) and large (16” x 13” x 3”).

The manufacturer’s suggested retail price is $12.00 to $17.99.

Rapid Pack – The Rapid Pack is perfected for soft plastics storage solution. Store your baits in a storage pack that allows you to easily see what you have. With a clear PVC window and a company design, you’ll be able to quickly pack, find and access your CrushCity soft plastics, ensuring you’re always prepared for your next fishing adventure.

The Rapid Pack comes in sizes small (8” x 7” x 4-½”) and large (16” x 7” x 4-½”).

The Rapid Pack features a water-resistant material and zipper, plus a reinforced carry handle. It is the only product of this kind on the market with a front PVC window that allows anglers a clear view into what they’re carrying. The large size features a removable divider with hook and loop.

Depending on which soft plastics anglers store in the Rapid Pack, the small size can hold around 12 bags and the large size can hold about 24.

The Rapid Pack has a manufacturer’s suggested retail price of $14.99 to $19.99.

About RapalaVMC

RapalaVMC was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. RapalaVMC has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand’s functionality and high quality are known by fishermen worldwide. Rapala maintains strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.


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