New President/CEO at Yamaha Motor Finance Corporation, U.S.A.

CYPRESS, Calif. – Yamaha Motor Co., Ltd. (YMC), has announced that Craig Hewitt, Chief Operating Officer of YMFUS, will be promoted to President and CEO effective February 1, 2022. Hewitt joined Yamaha in 2020 to support the company’s continued growth in the Powersports and Marine segments. Prior to joining Yamaha, he served as CEO of, a direct-to-consumer auto finance platform dedicated to a seamless digital transaction. His experience in consumer finance spans 25 years and includes leadership roles with GM Financial, HSBC Auto Finance and Capital One Auto Finance.

While his predecessor Jeff Young’s role was building YMFUS from the ground up, Hewitt’s vision is to strengthen the captive finance company. He plans to lead the way with technology making it easier for both consumers and dealers to engage YMFUS, expanding opportunities for new customers and investing in the core competencies—Loan Origination, Loan Servicing and Risk Management—to deliver an industry leading customer experience.

“I am truly honored to be named President and CEO of Yamaha Financial Services,” said Craig Hewitt. “Our business has changed and evolved dramatically during the past two years and I couldn’t be more excited to lead our Team at YMFUS during this time of truly great opportunity and expanding engagement with our customers.”

YMC has also announced that former YMFUS President and CEO Jeff Young, will transition to Chairman, YMFUS, and concurrently has been named Executive Officer at YMC. In his new role as Executive Officer, Young will be responsible for creating and leading a global finance company responsible for all YMC group finance companies in North and South America, Europe, Asia, and Australia.

Young joined YMFUS in 2014 as EVP, Chief Operating Officer (COO) and helped start up a company that launched five businesses in its first five years. Promoted to President in 2018, he led the company’s growth to over $2.5 billion in assets and has built a strong, passionate team of nearly 200 employees. In 2020, Young was appointed Deputy Executive Officer of YMC and Vice Chairman, Financial Services Global Execution Transformation (GET).

About Yamaha Motor Corporation, U.S.A.

Yamaha Motor Corporation, U.S.A. (YMUS), is a recognized leader in the outdoor recreation industry. The company’s ever-expanding product offerings include Motorcycles and Scooters, ATV and Side-by-Side vehicles, Snowmobiles, WaveRunner Personal Watercraft, Boats, Outboard Motors, Outdoor Power Equipment, Power Assist Bicycles, Golf Cars, Power Assist Wheelchair Systems, Surface Mount Technology (SMT) and Robotic Machines, Unmanned Helicopters, Accessories, Apparel, Yamalube products, and much more. YMUS products are sold through a nationwide network of distributors and dealers in the United States.

YMUS has a corporate office in California, two corporate offices in Georgia, facilities in Wisconsin and Alabama, and factory operations in Tennessee and Georgia. Additional U.S.-based subsidiaries include Yamaha Marine Systems Company (YMSC) with divisions Bennett Marine (Florida) and Kracor Systems (Wisconsin), Skeeter Boats (Texas), with division G3 Boats (Missouri), Siren Marine, and Yamaha Precision Propeller (Indiana).

About Yamaha Motor Finance Corporation, U.S.A.

Founded in 2014, Yamaha Motor Finance Corporation, U.S.A. (YMFUS), is the captive financing arm of Yamaha Motor Corporation, U.S.A., and provides retail, wholesale, and commercial financing programs along with service contracts to its 2,200 dealers and nearly 500,000 customers.