New LEXA Baitcaster Design

DAIWA’s latest technology means longer casts and better leveraged fights with big fish.

FOOTHILL RANCH, CA – Behold the newest design in big fish freshwater and inshore low-profile baitcasting reels, DAIWA’s brilliantly designed LEXA. Having achieved cult-like status with freshwater and inshore big-fish anglers, the long-casting and palmable low-profile baitcaster has been made even better. 

“We’re proud to offer exactly what anglers have been asking for in the LEXA. It features a new level of palmability, reliable and precise UTD carbon drag, MAGFORCE cast control, Infinite Anti-Reverse, and new EVA handle knobs, which are sure to be a hit with the guys chasing big toothy-critters,” says DAIWA Marketing Manager, Marc Mills. 

“It’s a great reel choice for anything from saltwater to muskie fishing or any application where you need a larger low-profile reel. We’re seeing a lot of opportunities with this reel in Florida where anglers are throwing big swimbaits and bucktails for snook. We’re also seeing it take off on the West Coast for everything from yellowtail to calico bass; even guys fishing bluefin tuna will want it. Then you’ve got your striped bass markets, where the reel fits perfectly,” adds Mills.

In a nutshell, as of ICAST 2023, the LEXA is available in two additional sizes—the LX300 and LX400. The newly redesigned LEXA is available with a power handle or a double paddle handle.

“We switched to robust EVA knobs for grip and feel, and retained the same aluminum frame and side plate (gear side) design, brass gearing, MAGFORCE Cast Control, Ultimate Tournament Drag (UTD), swept handle with weight-reducing cut-outs, and infinite anti-reverse of its predecessor,” continues Mills. 

In terms of construction, the improved LEXA features an aluminum frame and gear-side plate that keeps all the gears in precise alignment. Speaking of gears and alignment, the new LEXA features a unique gear train that utilizes a hardened brass main gear and pinion gear. DAIWA employs the hardened brass to maintain durability when casting and retrieving heavy lures and high drag pressure that takes the brunt of the pressure.

DAIWA’s proven MAGFORCE cast control system is also employed in the new LEXA, allowing the angler to adjust the tension of the spool and castability from the non-handle side of the reel dial with settings that range from zero to twenty. This allows a reduction in backlashes, longer casts in the wind, and better overall control of the reel.

The reel also offers Daiwa’s Ultimate Tournament (UTD) system for a maximum of 25 pounds of drag pressure.

LEXA is available in right- and left-handed versions in two different gear ratios: 6.3:1 and 7.1:1. Both were designed to meet the needs and expectations of saltwater anglers fishing different presentations.

LEXA is the perfect stepping stone in the progression up to a LEXA HD or a LEXA TW. Available in multiple gear ratios—everything from a 5.1:1 to a 7:1.  


  • Aluminum Frame and Sideplate (Gear Side)
  • MAGFORCE Cast Control
  • Ultimate Tournement Carbon Drag (UTD)
  • Swept Handle w/ Weight-Reducing Cut-Outs
  • Infinite Anti-Reverse
  • EVA Handle Knobs

MSRP: $219.99 – $279.99

For freshwater and saltwater anglers seeking their next premium, precision long-casting baitcasting reel, look no further than the LEXA LX 300/400, a reel engineered with advanced technology and constructed of the finest and most durable materials available. 


Perfect for just about any inshore species. From snook, speckled trout, tarpon and cobia in the Gulf and Calico Bass on the west coast, Proteus Inshore Rods have all the right actions. Built with high modulus carbon graphite with DAIWA’s exclusive High Volume Fiber (HVF) low-resin design to make them strong and lightweight.

MSRP $189.99

About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at