COLUMBIA, S.C.– The Berkley Juke is the new highly versatile crank bait for saltwater anglers with a coffin-shaped bill for maximum darting action with little effort. This flat-sided shad-shaped body, featuring a tantalizing side flash, can be cranked, twitched, or trolled with an extremely lifelike movement that entices strikes from various fish.

This unique bait was designed by world-class design engineers at Berkley Labs to provide a level of responsiveness and fantastic rolling action with minimal rod movement and is equipped with precision-tuned rattles for maximum attraction capabilities. With two sizes – 3.75” and 4”, the saltwater Juke comes in fourteen iconic saltwater patterns and scale textures to perfectly emulate several common inshore baitfish. It’s equipped with sticky sharp, 3X strong, anti-rust Fusion19 treble hooks, making it a plug-and-play bait right out of the package.

The diving depth of three to five feet gives the shallow-suspending Juke total control through the water column, making it easy to target shallow and suspended fish.

Key Features

  • Two sizes: 85MM – 3.75 inch (3/8 ounce) • 100MM – 4 inch (11/16 ounce)
  • 14 iconic saltwater baitfish color and scale textures
  • 3 to 5 foot diving depth
  • Stainless steel hardware and 3X strong, anti-rust Fusion19 treble hooks
  • Chip resistant paint finish

MSRP: $9.99

Available: September 2022

To learn more about Berkley Fishing, Click HERE.

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.