Mustad Unveils Cutting-Edge Products At ICAST 2023 Following EFFTEX Best-In-Category Win

Mustad, the renowned leader in fish hook production and innovation, will introduce two highly anticipated products at the ICAST 2023 New Product Showcase. With an unwavering commitment to excellence, Mustad continues to revolutionize the fishing industry by combining advanced technologies and manufacturing expertise.

Already making a significant impact in the international arena, the AlphaPoint® Chinu Light Hook secured a best-in-category win at EFFTEX 2023 in Budapest, Hungary in June. This accolade further validates Mustad’s AlphaPoint® Technology.


On the heels of this international win, Mustad’s AlphaPoint® hooks make their ICAST debut this July.

The AlphaPoint® Assault 4/0 Wide Gap hook incorporates Mustad’s unparalleled knowledge of manufacturing innovation to optimize hook-up percentage. Its wide gap design and premier precision outperform competitors, instilling confidence in anglers with every cast.

Mustad’s 2/0 Ruthless Slow Flash hook, with its advanced features and cutting-edge technology, is an ideal choice for enhancing the performance of various jigs. From deep-water fishing to tackling heavy currents, this hook ensures deeper penetration and delivers outstanding results in slow-pitch presentations.

AlphaPoint® Assault 4/0 Wide Gap hook

Mustad exclusively designed their new line of AlphaPoint® 4.8 hooks for precise freshwater angling tacticians. This new tip affords a slimmer point for increased penetration and premiere precision – what’s more, the Opti-Angle tip retains its durability that of 10x the traditional needlepoint.

This wide gap model boasts an aggressive unique Tak-bend which places the point above the eye and more level with the bait. Its new nano-thin Titan-X finish further increases efficiency of point entry.

FEATURES:

  • 4.8 AlphaPoint® Technology
  • Opti-Angle Needle Point
  • 1X Strong Wire
  • Z-Bend
  • Ringed Eye
  • Forged
  • Nor-Tempered

MSRP: $4.99

Mustad’s 2/0 Ruthless Slow Flash with AlphaPoint® Technology

Mustad introduces all-new AlphaPoint® 4.8 Technology which affords a slimmer point for increased penetration and premier precision – what’s more, the Opti-Angle tip retains its durability that of 10x the traditional competitive needlepoint.

This unique model has been individually rigged for ultimate freedom of movement and is built around our new Ruthless Spade Hook, featuring a wide-gap bend and 1X strong wire for a dependable hold onto the fish.

FEATURES:

  • 4.8 AlphaPoint® Technology
  • Opti-Angle Needlepoint
  • 1X Strong
  • Wide-Gap
  • Spade Eye
  • Forged
  • Nor-Tempered

MSRP: $8.99

About Mustad:

Mustad has led the global hook market since 1877. Mustad’s mission is to create a comprehensive multi-brand company that leads the fishing tackle industry while focusing on innovation, employee and customer satisfaction, and sustainability. With the addition of LIVETARGET and TUF-Line, Mustad continues to solidify its position as a complete sports fishing brand family. For more information, visit www.mustad-fishing.com or @mustadfishing on Facebook and Instagram.