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“Must See” Ice Fishing Showcase Nearing

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Park Falls, WI – If there was anything like a “don’t miss” ice fishing showcase, this is definitely it! Our advice? Come to St. Croix Rod’s factory store in Park Falls, Wisconsin, this Saturday, November 10th, between 7 am and 5 pm, and get your hands on the hottest new ice rods in the sport. Not only that, attendees will have exclusive access to some incredible deals and discounts on all kinds of ice fishing-related equipment!

“We’re both humbled and appreciative to the response to the upcoming event and Croix Custom Ice in general. The number of ice anglers who’ve responded positively to Croix Custom Ice and the event has been outstanding. That being said, we look forward to introducing new anglers to the new line of ice rods and the entire St. Croix experience,” says Ryan Teach, St. Croix’s Factory Store Manager.

“Ultimately, it’s going to be a great day for consumers to get ready for the impending ice season and really get their hands on the latest and greatest gear to make the most of their time on hardwater,” continues Teach.

Hence the company’s first annual St. Croix Ice Showcase featuring CROIX CUSTOM ICE rods, which customers who visit Park Falls, Wisconsin, this Saturday, November 10th, will be invited to experience. And, much like a mini trade show, St. Croix has also invited several other companies to attend their inaugural Ice Showcase, including Daiwa, Eskimo, EuroTackle, and others who will be allowing ice anglers to get a close-up look at their reels, shacks, augers, baits, electronics, and much, much more.

But that’s not all; the Showcase will also be a great opportunity to learn from some of the best anglers on ice, like Tony Roach, Joel Nelson, James Lindner and Grant Sorenson. In fact, if you can’t make the Showcase in person at Park Falls, you can still catch seminars from the aforementioned anglers on the web via Lake-Link between 2:00 and 3:30 PM CST on the same day!

First and foremost, Tony, Joel, James and Grant will cover St. Croix’s newest and most celebrated rod series in the ice fishing category, CROIX CUSTOM ICE.

“Committed to making ‘The Best Rods on Earth’, these anglers actually worked through six iterations of each model with our Engineering Team to get them where they did exactly what they wanted them do,” says Jason Brunner, Director of Engineering. “What you’ll find is a series of rods that feature extreme-performance blanks with designs and materials specific to each model. The series incorporates five distinct blank platforms in solid and tubular configurations, depending on the application. 60% are tubular in construction and expertly rolled in Park Falls, Wisconsin. In fact, every Croix Custom Ice rod is handcrafted in Park Falls.”

Speaking of the application, the on-site pro ice anglers will also cover their own specific areas of expertise, which will cover the best rod, reel, line, and baits to match to each fishing technique. Again, those seminars will be live-streamed between 2:00 and 3:30 pm via

But, if possible, Teach encourages customers to physically visit the event to take full advantage of sales specials on a variety of St. Croix items and those from visiting, supporting sponsors.

“We are really looking forward to the Ice Showcase as not only a way to show off our 10 new CROIX CUSTOM ICE rods — which include models for techniques including Sight-Bite and Pan Finesse to Outside Eye and Apex Predator — but also as a way to bring passionate ice anglers and St. Croix enthusiasts together in one place to discuss the best ways to prepare for the certainty of hardwater fun,” says Teach.

Joe Sills Hi there, did you know? Each week, we curate a list of the Top 5 stories in fishing and send them right to your inbox. Reading Tackle’s Top 5 is one of the best ways to become or remain an industry expert. -Joe Sills, Digital Editor