CHARLESTON, Tenn.- Miss Mayfly will be releasing their new limited-edition line, “Moxie,” Nov. 15, 2021, featuring chameleon color technology that allows individuals to adapt to all environments.
The Moxie Line includes the newest chest wader and for the first time in Mayfly’s history, a high waisted, pull-on wading pant for women.
“We are excited to launch this brand-new line which features our new chameleon color technology. We have worked tirelessly to bring creativity and innovation while still providing a product that is inclusive to all shapes and sizes,” said Miss Mayfly founder Kim Ranalla, a female angler who developed the line after recognizing the need of women anglers to have well-fitting and flattering gear. “This line includes up to 13 sizes and will fit about 96% of women. The wader and pant will be available with three bootie sizes that each come in four body types, as well as an additional extended Supreme size.”
Brand new to the Mayfly catalog is the Moxie Stockingfoot Wading Pant. The pant, with a high-waisted front, water- resistant zippered pocket, and black belt system, optimizes performance with extreme comfort, ease of movement and durability. The medium-weight fabric is suitable for year-round weather conditions with appropriate under layers.
The Moxie Line was created intentionally for women to be confident and comfortable when wading. Miss Mayfly’s vision is to create a safe place for women to feel strong while pursuing their passion for the outdoors. The Moxie Line will be available online at missmayfly.com, as well as, in local retailers across the country.
Miss Mayfly was founded in 2016 by Kimberly Ranalla a female angler who struggled to find gear that fit, performed & looked flattering. In 2014, after suffering multiple spinal injuries that diverted Kimberly’s career, she was introduced to river fishing. After being unable to find gear that would fit appropriately, Kimberly was inspired to creat her own. The first Mayfly wader entered the market in 2018 and has swiftly gained popularity due to its fit, performance, durability, and flattering design. In 2019 Miss Mayfly joined Ranger Outdoors, LLC. With this partnership, Miss Mayfly joined forces with Angler Sport Group, Daiichi Hooks, and Chota Outdoor Gear.