As with the famous mullet, store merchandising should follow the rule of “business in the front (new arrivals and hot sellers) while “party in the back” (sale merchandise) should always reside in the back section of your store. Even if you are trying to blow out last season’s rods or lures, displaying them in prime real estate which is the front of the store, sends the message that new merchandise isn’t as important to you or your customer as getting rid of those rods or lures.