Meet The New Z-Man 5-inch DoormatadorZ Grub

LADSON, SC – Fluke, flounder, halibut . . . flatfish. Only the biggest and baddest among them have earned the name doormat. You’d never know it by their clandestine, seemingly chill-out natures, but doormats like to lash out and strike actively moving prey like a true predator. Big flounder like their forage fresh, too; preferably something that swims like a fish and tastes like a fish. Also unexpected: Big flatfish possess enough of a mean streak to dismember most soft plastics in one chomp.

Then again, Z-Man’s 5-inch DoormatadorZ™ grub is anything but “most soft plastics.” Composed of 10X Tough ElaZtech®, the new-sized curly tail softbait offers mad action, fishy scent and flavor and durability in abundance. Cast it, rip it, set the hook and never worry about bringing the bait back to the boat minus its tail.

Soft and lively, buoyant and tough as nails all at the same time, the new 5″ Z-Man DoormatadorZ can only be explained by its 10X Tough ElaZtech construction.

Slightly downsized from its original 6-inch curly tail profile, last year, the big DoormatadorZ quickly became one of the most sought-after softbaits in the northeast. By popular demand, the slightly smaller scented curly tail provides greater versatility and even more fish appeal, across the full spectrum of species. The 5-inch DoormatadorZ gives anglers a go-to bait for whopper flounder, stripers, black sea bass and other big, mean fish attracted to the alluring action of a twister tail—in other words, every fish you’ve ever wanted to catch.

Built in a moderately-sized grub profile with a proven curly-tail thump and action, the 5-inch DoormatadorZ matches the back of a bucktail or plain jig as well as your favorite bottom or double rigs. Spicing up its rhythmic, constantly-flapping curlytail, the DoormatadorZ benefits from a bold infusion of 100-percent natural Pro-Cure Flounder Pounder Super Gel scent. The most proven, potent fish attractants ever made, Pro-Cure’s flounder formula is made from fresh bait species, supercharged with powerful amino acids and bite stimulants.

“By its nature, ElaZtech is the perfect carrier of oil-based attractants, such as Pro-Cure,” notes Z-Man president Daniel Nussbaum. “While you must constantly reapply scent to traditional soft plastics, ElaZtech baits such as the DoormatadorZ soak up oil-based scents like a sponge. It actually penetrates the bait’s body and sticks. Even after a ton of casts and time in the water, you can still see, feel and smell the scent on the bait.

“When the scent finally does start to wear off, you can stick it back in the bag—or add additional drops of Pro-Cure—to recharge the bait. Unlike other soft plastics, ElaZtech will reabsorb the scent all over again. That’s a huge deal in saltwater or really, any fishing situation where flavor and scent play roles in bite attraction.”

Once again proving ElaZtech’s seemingly supernatural powers, the DoormatadorZ’ buoyancy keeps the bait and its active tail aloft, presenting a highly-visible strike target to more fish, near and far. Also separating itself from every other grub you’ve fished, the DoormatadorZ’ tail won’t lose its tail to the razor jaws of toothy fish. That’s because 10X Tough ElaZtech is super soft and implausibly tough to tear at the same time—equally mind-blowing as a thread-thin superline with the breakstrength of a towstrap.

“Beyond all its other amazing qualities, the efficiency of the ElaZtech DoormatadorZ is a pretty big deal,” says Z-Man sales manager Glenn Young. “When you’re down in 80 to 100 feet of water, you want to know for sure your bait still has its tail intact. That kind of assurance is a major time saver that means a lot more fish in the boat. With other soft plastics, you never know when you’ll reel up and find your plastic tail missing because some little nuisance fish with teeth just took you out of the game. The DoormatadorZ tail is soft and lively, yet withstands the toothy gashes that instantly ruin other baits.”

The 5″ scented DoormatadorZ excels as a spiced-up jig trailer or double-rig embellishment.

Although the DoormatadorZ has gained its fish-catching reputation among veteran flounder aficionados, its actual applications range from the Northeast and Mid-Atlantic, south to the Gulf of Mexico and all the way to the West Coast. “We’ve talked to anglers who are loving the DoormatadorZ for Pacific rockfish, halibut and lingcod,” adds Nussbaum. “The bait’s also a natural for tipping bucktails and jigging big redfish, cobia and grouper—plus snapper down south. As most anglers know, a curly tail grub is among the most versatile and desirable bait shapes ever made—and this one takes things several steps beyond.”

Coast to coast, if there’s a fish that won’t chew a lively DoormatadorZ grub, anglers haven’t found it yet. Nor have they found another bait that holds up to multiple strikes and fights and then goes back for more. Displacing an abundance of water with its segmented grub body and extra-flappy tail, the 5-inch DoormatadorZ features 8 bright, high-vis colors, available now at retailers nationwide and at MSRP $4.99 per 3-pack.

About Z-Man Fishing Products

A dynamic Charleston, South Carolina based company, Z-Man Fishing Products has melded leading edge fishing tackle with technology for nearly three decades. Z-Man has long been among the industry’s largest suppliers of silicone skirt material used in jigs, spinnerbaits and other lures. Creator of the Original ChatterBait®, Z-Man is also the renowned innovators of 10X Tough ElaZtech softbaits, fast becoming the most coveted baits in fresh- and saltwater. Z-Man is one of the fastest-growing lure brands worldwide.