Charleston, SC – Marolina Outdoor Inc. the parent company of Huk Performance Fishing and Nomad Outdoor has tapped Joe Becker as the new Vice President of Marketing for both Brands. Becker has already begun his tenure with the company over the past month but is excited to transition to his new role and help pave a path forward for the future.
Becker will be responsible for leading and managing all areas of marketing for the Huk and Nomad brands. He will be a key player in the company’s success, responsible for driving growth and profitability through effective marketing strategies and tactics. “With an impressive career in the Apparel & Footwear industry spanning more than 23 years, we look forward to Joe leveraging his knowledge and experience in the industry to benefit Marolina Outdoor and our brands,” adds Dean Rurak as Chief Executive Officer at Marolina Outdoor. He continues, “We are confident Joe is the best candidate to plot the course for growth and new customer acquisition for Huk and Nomad.”
Becker recently served as Creative Director for the Wolverine Boot brand as well as Ecommerce Creative Director for Merrell, Creative Director, E-Commerce Marketing Manager and International Marketing Director for Cat Footwear and Art Director for Carhartt.
“I am excited to have joined Marolina Outdoor as the new Vice President of Marketing. I am eager to lead the marketing team and help drive the HUK and Nomad brands growth by creating emotional connections with our outdoor enthusiasts.”- said Becker.
Marolina Outdoor Inc. is pleased that Mr. Becker will serve in this capacity for the team. The company is confident his experience and proven skill sets uniquely qualify him to truly understand the brands core consumers and the ever-changing challenges of our marketplace.
About Marolina Outdoor
Marolina Outdoor Inc. was founded to bring deep-seated product expertise across all outdoor categories. Our innovative designs and technologically focused products create the foundation of our authentic outdoor apparel. Huk clothing represents a fresh take and a unique understanding of angling needs, offering functional styles that appeal to anglers of all ages. NOMAD is motivated to provide quality apparel so that hunters can maximize their experiences to hunt and provide sustenance regardless of the size of the game or where their pursuits lead them.