LIVETARGET, a manufacturer of ultra-realistic baits for both fresh and saltwater applications, is excited to announce the addition of Major League Fishing Pro James Elam to the LIVETARGET Team! Vic Cook, Director of Brand Management at LIVETARGET, is thrilled to have the MLF (Major League Fishing) Pro Elam on board.
According to Cook, LIVETARGET is thrilled to have a pro like Elam. “We see James as one of the up-and-coming anglers in the MLF, and he is a genuinely nice guy! When looking for pros, we’re looking for anglers that have a lot of insight into our products so they can assist with product development. We want to make the right products that pros and novice anglers can fish and be successful with, so when I heard James was available, I called him!”
Elam, in his 11th year as a professional angler and 5th in the MLF Pro Tour, is happy to join LIVETARGET. Elam says, “I’ve been fishing LIVETARGET baits for a while, and the Hollow Body Frog is exceptional. Their small swim baits and hard baits are phenomenal. The realism to all the baits and the paint’s detail is second to none, and they work exceptionally well.”
Cook says, “LIVETARGET looks for Pros that are good people and one the average angler can identify with. We seek someone who helps with social media outreach to give LIVETARGET brand awareness and brand loyalty and genuinely be a great colleague in the industry. Elam fits that bill perfectly, and being a part of the MLF Pro Tour made it extra special!”
Elam states, “I’m happy to get this relationship started for 2023, and I’m just excited for the year and the future ahead!”
Mustad has led the global hook market since 1877. Mustad’s mission is to create a comprehensive multi-brand company that leads the fishing tackle industry, while focusing on innovation, employee and customer satisfaction, and sustainability. With the addition of TUF-LINE and LIVETARGET, Mustad continues to solidify its position as a complete sports fishing brand family.