Lure Lock Sponsors NASCAR Car

Ty Dillon, Bass Pro Shops and Gaunt Brothers Racing (GBR) welcome an old friend and new racing partner to the No. 96 Toyota Camry when the NASCAR Cup Series makes its debut at Road America in Elkhart Lake, Wisconsin, during Sunday’s Jockey Made in America 250. Lure Lock, an innovator and new leader in the fishing tackle storage category, is a fitting addition to the GBR family of partners as the team prepares to spend the Fourth of July holiday weekend racing at the 4.048-mile, 14-turn circuit widely known as America’s National Park of Speed. It will also be a home-state race for Lure Lock, which can be found online at and is available at such top retailers as Bass Pro Shopsand Cabela’s, as the company is based in Ettrick, Wisconsin, approximately 200 miles west of Road America.

“Ty Dillon is a perfect fit for our brand,” Skrabo said. “He’s an avid outdoorsman, comes from a great family, and is a heck of a competitor.”

Road America will mark Dillon’s 166th career NASCAR Cup Series start and his fourth with Gaunt Brothers Racing.

“I love the outdoors as much as I love racing,” Dillon said. “There’s no better way to hit the reset button than by getting out on a lake, casting a lure and reeling in the kind of fish you tell stories about. But the quickest way to get that moment off on the wrong foot is to knock your tackle box over and spill your lures all over the place. Lure Lock fixes that. It’s ingenious. Once you get it, you’ll never store your lures in anything else.”

At Road America, the No. 96 Lure Lock/Bass Pro Shops Toyota Camry will turn its wheels for the first time Saturday during a 50-minute practice session from 12:35 p.m. to 1:25 p.m. EDT. It returns to the track Sunday for qualifying and the race. Qualifying takes place at 11:05 a.m. and the Jockey Made in America 250 presented by Kwik Trip gets underway at 2:30 p.m. with live coverage on NBC and SiriusXM NASCAR Radio.

Lure Lock revolutionizes the way people fish. Its durable fishing tackle boxes protect prized lures, keeps hooks sharp and makes tackle organization fun and easy. They are tooled, crafted, manufactured and assembled in Ettrick, Wisconsin, and fishing enthusiasts and professionals alike can rest-assured the Lure Lock tackle system is made from quality materials that are built to last and are environmentally safe. Its green dividers Snap-Apart with a simple twist, eliminating the need for additional cutting and trimming. Each tackle box comes standard with a full set of dividers, allowing the fisherman to customize his tackle box to fit a variety of baits and lures, regardless the size. Lure Lock’s Tak Logic Technology is environmentally safe and is formulated from a soy-based recipe produced in-house at the Wisconsin factory. It’s made from renewable resources. Tak Logic Technology holds and cradles fishing lures, hooks and terminal fishing tackle into a soft, safe environment, locking it into place while keeping the vibration and movement from dulling the hooks, barbs, paint, and even the overall effectiveness of the lure itself.

About Lure Lock
Lure Lock, an industry leader in innovative storage solutions for anglers is owned by Tak Logic, LLC and is located in Ettrick, Wisconsin. Lure Lock tackle boxes feature a Patent Pending technology to securely and safely hold lures and tackle in place, and are proudly made in the USA. For more information, visit