The Business Magazine of the Fishing & Marine Industry

Lowrance Wants You and Your Customers to “HOOK a Great Deal”

Every customer who walks into your store is looking for one thing—a great deal. Maybe he or she wants a great deal on a crankbait or a rod or the latest sonar unit, but they all want a great deal.

And you want a great deal from the manufacturers you carry—great pricing, great margins, attractive packaging, marketing support.

With Lowrance’s “HOOK a Great Deal” promotion, everybody gets what they want.

Your customers get state-of-the-art electronics at a price that will get their attention and with a mail-in rebate offer that makes great technology even more affordable.

You get the legendary Lowrance name—the very first name in sportfishing electronics—and the most user-friendly technology in the industry at a price your customers will appreciate.

Lowrance is a brand you can carry and recommend with confidence. And with the “HOOK a Great Deal” promotion, Lowrance is offering your customers up to $100 cash back on HOOK Reveal displays, including the new HOOK Reveal Contour+ chart bundles.

You’re probably familiar with HOOK Reveal. It does what every angler and every retailer wants: it makes fishing easier by delivering powerful performance with proven fish-finding tools like Autotuning Sonar, SideScan and DownScan Imaging and FishReveal. FishReveal even makes fish easier to see by combining the benefits of Lowrance CHIRP sonar and DownScan Imaging on one screen.

When you make fishing easier, you bring more anglers to the sport. That means more customers coming to your store and a healthy boost to your bottom line.

The new HOOK Reveal Contour+ bundles pair the proven, easy-to-use sonar of HOOK Reveal with a Contour+ chart card. Covering inland and near-shore coastal areas of the continental U.S., plus Hawaii, Bermuda and Canada, C-MAP Contour+ charts include Custom Depth Shading on all lakes, Easy Routing, high-resolution bathymetric 1-foot contours on 15,000+ U.S. lakes and 9,400+ lakes in Canada, fishing Points of Interest and standard navigation data—including tides and currents for coastal areas.

With 5-, 7- and 9-inch screens, HOOK Reveal is available at a variety of price points starting at $299.99. That’s a sweet spot that you and your customers can appreciate.

Throw in the “HOOK a Great Deal” mail-in rebate offers, and you’re well on your way to making a sale.

But you’ll want to act fast! The “HOOK a Great Deal” promotion ends on June 30. For more information, visit www.lowrance.com.

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