Lowrance Signs Partnership with Crest Pontoons

Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced today its exclusive partnership with Crest Pontoon. The Lowrance HOOK-4 fishfinder/chartplotter will be offered as an exclusive navigation option on all 2017 Crest I, Crest II, Crest II Fish and Crest II Select boats.

The HOOK-4 combines cutting-edge fishfinding capabilities with a bright, 4-inch, color LED-backlit display. Packed with proven Lowrance features like CHIRP Sonar plus DownScan Imaging™ for the best possible view beneath your boat, HOOK helps anglers more easily identify baitfish and gamefish targets. For navigation purposes, HOOK-4 features a highly accurate, built-in GPS antenna plus a detailed U.S. map featuring more than 3,000 lakes and rivers and coastal contours to 1,000 feet.

“At each trim level within the Crest family of pontoons, we provide owners with unprecedented quality, safety, style and comfort,” said Joe Antonneau, senior vice president of sales & marketing, Crest Marine. “With the new collaboration, we know that we are adding to this level of quality by offering the very best navigation and fishfinding system on the market. We are positive our customers will be very pleased with the Lowrance HOOK-4 display.”

“Over its long history, Crest Pontoons has brought countless boat owners a tremendous on-the-water experience,” said Leif Ottosson, CEO, Navico®. “We are proud of our latest standalone navigation systems and know they are a perfect fit for such a well-respected boat brand, like Crest. We also look forward to developing this partnership further.”

For more information on the Lowrance HOOK-4 or the entire Lowrance line of marine electronics or to locate an authorized Lowrance dealer, please visit www.lowrance.com.