Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today additional service products to its global consumer-support strategy. Adding to its best-in-class service and support program – including the 5-Year Advantage trade-up option — the new Lowrance Advantage Service now includes the Certified Dealer Advantage, OnBoard Advantage, System Builder Advantage, SIS Advantage and 24 Swap Advantage. Delivering comprehensive marine-electronics support around the world, Lowrance Advantage Service efficiently provides dealers with powerful resources to address consumers’ needs, and ensures that issues with product performance are resolved quickly — with the highest level of quality.

“In recent years, Lowrance has aggressively launched new products that lead the marine-electronics industry through innovative performance,” said Louis Chemi, chief operating officer, Navico Americas. “Now, through enhancing our Advantage Service Program, we take another significant step forward with user-friendly, resourceful tools and comprehensive policies that provide best-in-class support to meet and exceed both dealer and consumer satisfaction.”

5-Year Advantage
Introduced in 2011, the 5-Year Advantage offers comprehensive support on Lowrance products for five years, including upgrade options to current technology products. In the unlikely event that a qualifying Lowrance product fails within the first five years after purchase, the program guarantees that consumers have the option to upgrade to the latest model technology at an attractive discount. Dealers execute the program using a Navico web-based portal to facilitate service swaps and upgrades. Lowrance’s 5-Year Advantage program also offers Lowrance consumers who are replacing a faulty product additional upgrade discounts for compatible accessories and performance modules, such as SonicHub marine® audio server, Broadband Radar™, LWX-1 satellite weather/radio antenna and StructureScan® sonar imaging system.

Certified Dealer Advantage
The Certified Dealer Advantage program provides a framework for dealers to demonstrate technical proficiency for Lowrance products. As a result, this network of Certified Dealers will be authorized to provide timely, high-quality OnBoard Advantage support, and they will be clearly identified on the Lowrance website. Dealers also gain access to online tools and technical information via a new B2B Vessel Portal and Advantage Hub, which provide extensive vessel detail, and technical information on current and legacy products such as technical bulletins, product briefs, manuals, FAQs and troubleshooting training documents, videos and calendars. Previously certified Simrad Yachting and B&G Dealers are automatically authorized as Certified Lowrance Dealers. All Certified Dealers will be required to recertify annually.

OnBoard Advantage
The OnBoard Advantage program can be purchased as an additional coverage option by consumers, providing warranty service by a Certified Dealer onboard the consumer’s boat for the first two years after the marine-electronics purchase. Lowrance systems under warranty and valued over $2,500 will qualify for OnBoard Advantage when they have been installed or certified by a Certified Dealer, or Navico-authorized factory. The Lowrance system must also include at least one HDS multifunction display. Select limits apply to labor- and travel-related costs as detailed by the program guidelines.

System Builder Advantage
The System Builder Advantage offers Certified Lowrance Dealers an Apple iPad tool that combines a current price book with a product information guide and more in an easy-to-use shopping cart-style purchase format. The system allows dealers to provide instant quotes and networking schematics to help consumers choose the ideal system, as well as ensure all necessary components are included. Allowing for local currencies, freight and duty, the System Builder provides detailed installation quotes. Standard packages and boat builder packs can be pre-loaded and configured during the quoting process. Estimates and drawings can be shared with consumers and multiple recipients for seamless supply chain operation. A convenient and flexible service tool, dealers can also use the system to build a database of consumer details and quotes for future reference.

SIS Advantage
Starting in 2013, the SIS Advantage Program will certify problem-free Lowrance system installation and user operation satisfaction for new boat owners. Ensuring a thoroughly inspected-and-tested installation, plus one-on-one boat owner training on system operation, consumers will be assured their marine electronics system is working perfectly for peak performance. For Certified Lowrance installation partners, the program will result in fewer system-troubleshooting calls and increased consumer confidence. Certified installation partners will receive up to $400 per vessel for supporting the SIS Advantage and providing this valuable service to Lowrance consumers.

24 Swap Advantage
The 24 Swap Advantage program ensures that if a qualifying Lowrance product is identified as defective, consumers have the option to be shipped a replacement product within one business day, for an expedited service fee. Lowrance products under this program may change from time to time. Lowrance customer-care specialists will maintain a current listing of qualifying products.

For more information on the newly enhanced Lowrance Advantage Service Program, please visit www.lowrance.com.