Lowrance ActiveTarget: Don’t Set the Hook ‘Til You Feel the Bite!

One of the tricky things about topwater fishing is that you don’t want to set the hook until you actually feel the fish bite. Problem is, seeing the strike is sometimes so exciting that your reflexes take over, you set the hook too quickly — before the fish has the bait — and the fish gets away.

Lowrance’s new ActiveTarget Live Sonar is like that explosive topwater strike. With this amazing new technology, anglers can now see fish approach and strike their baits in real time … under the surface of the water!

“My biggest adjustment to ActiveTarget is forcing myself to wait until I feel the fish before I set the hook,” says former MLF Redcrest and Bassmaster Classic champion Edwin Evers. “I can watch a fish swim up to my lure and see it strike even before I feel it through the line and my rod. Getting that kind of real-time feedback is amazing!”

That’s game-changing technology, but as Evers sees it, it’s even better than that.

“I’m even more excited that I can see when a fish approaches my lure but doesn’t bite,” he adds. “Then I can try a different retrieve or different bait and often catch that very same fish on my next cast.”

Edwin Evers searches for bass using Lowrance ActiveTarget Live sonar.

Imagine looking your sonar unit to see your lure tracking back to the boat and watching as it approaches a brush pile, grass bed or other cover or structure. Suddenly, a bass darts from the cover and closes in on your bait.

Wait for it … wait for it.

Wham! He has it — and you had a front deck seat to catch all the action with Lowrance ActiveTarget.

This new technology brings top-of-the-line live sonar functionality to the high-resolution HDS LIVE Ultimate Fishing System, as well as HDS Carbon and Lowrance’s recently introduced Elite FS displays, providing ActiveTarget Live Sonar connectivity with a wider range of displays and pricing options.

Offering three viewing options, ActiveTarget can be set to Forward, Down or Scout mode. Forward and Down views allow anglers to track fish in front of or below the live sonar transducer, and Scout mode delivers an ultra-wide, overhead view of structure and fish activity in front of the transducer — perfect for finding bait balls and big schools of fish.

ActiveTarget is a perfect complement for Lowrance Active Imaging 3-in-1 sonar, which includes extreme high-resolution SideScan and DownScan Imaging views for finding structure, and the superb target separation of Lowrance CHIRP Sonar.

ActiveTarget Live Sonar, complete with black box module and transducer is priced at $1,499.99. For more information, visit www.lowrance.com.