Niagara-on-the-Lake, ON– LIVETARGET’s ICAST award-winning Hollow Body Craw has set a new standard for bass bait realism. The progressive bait seamlessly combines form and function with a paradigm-shifting blend of critical elements from two distinct lure families—bass jigs and hollow body baits.

Its revolutionary design features amazing three-dimensional anatomy, rendering it superior to traditional bass jigs. The lure’s hollow head and cephalothorax anchor a snag-resistant design, and together with its extra strong custom hook, provide exceptional hookup ratios. The hook eyelet protrudes from the top of the slightly curved abdomen, orienting any retrieve the way nature intended, with the craw moving in reverse—head, pincers, antennae, and silicone skirt (that mimics a craw’s walking legs and feeding appendages) flared up just like a fleeing or defensive craw.

Visually, the bait is a spot-on imitation of the real thing, and the internal jig head weight produces the tapping, clicking, and clacking that attracts bass from afar. And should anglers want to create an even more raucous sound, rattle tubes are easily inserted into the bait’s hollow body. Anglers can also squeeze scent additives inside the hollow cavity for a long-lasting trail.

Incredibly effective both on the bottom and in heavy cover, the Hollow Body Craw sets a new standard in crawfish imitations.

The LIVETARGET Hollow Body Crawfish comes in three lengths and weights (1 1/2” and 3/8 oz; 1 ¾” and 1/2 oz; or 2” and 3/4 oz) and eight bio-realistic color schemes (725 Grey/Brown, 723 Natural/Brown, 144 Brown/Red, 306 Red, 145 Olive/Orange, 146 Green/Chartreuse, 147 Mud/Blue, and 148 Junebug/Chartreuse), allowing anglers to Match-the-Hatch™ of the regional and molting variations of crawfish encountered in any bass waters they fish.

The LIVETARGET Hollow Body Craw has an MSRP of $9.99-$10.99 USD. (Includes one fully assembled body and one spare pincer.)