LIVETARGET Finesse Options for Midwinter Walleye and Pike

LIVETARGET lures lead the way when targeting exceptional gamefish throughout the hardwater season. For example, by coupling tight action when jigged, vulnerable, wide wobbling motion when falling, and a sharp rattle that cuts through dark water, LIVETARGET lipless rattlebaits trigger reaction strikes from fish across the ice belt. Aggressive ice-bound pike and walleye find the flash and shimmying action of LIVETARGET spoons, like the Flutter Shad and Erratic Shiner, irresistible. Yet, as the ice season wears on, tempting strikes from gamefish becomes challenging as dwindling dissolved oxygen levels and reduced light penetration beneath the ice cause fish activity levels to decline. Now is the time for finesse, and downsized LIVETARGET lures shine as the calendar turns to February and March.

Anglers across the icebelt recognize the special powers that LIVETARGET Golden Shiner rattlebaits have over Master Angler-class walleyes. Indeed, Golden Shiner rattlebaits have become irreplaceable components of every serious angler’s toolbox for catching more and bigger fish. Extremely effective at locating and attracting the most active fish in an area and turning those fish into biters, LIVETARGET Golden Shiner rattlebaits are engineered with an ultra-realistic appearance and biomimetic profile and bristle with three-dimensional anatomical features. A comprehensive library of color patterns enhance the Golden Shiner’s visual deception. Internally weighted and precision balanced, Golden Shiner rattlebaits have an incredibly loud internal rattle that is easy to hear– both in the water and above it – adding sound to the Golden Shiner’s visual and kinetic appeal.


Turn to downsized 2” LIVETARGET Golden Shiner rattlebaits under tough midwinter bite conditions, and when changing weather or extreme fishing pressure demand finesse to keep fish coming topside. Weighing a scant ¼ oz, this diminutive lure falls slowly on the drop, giving nearby fish plenty of time to be tempted by its biomimetic action and seduced by its shimmering flash. The compact profile of the 2” Golden Shiner also makes it an outstanding choice for chasing jumbo perch and slab crappies through the ice, especially when targeting the most photo-worthy fish in the school.


The Flutter Shad and Erratic Shiner – two innovative lure families engineered with LIVETARGET’s exclusive ICT technology – are outstanding choices for supersized pike and walleye. Fluttering unpredictably away from the hole, these 21st-century spoons enable anglers to cover far more water – and trigger more strikes – than traditional vertical presentations with metal lures. Their detailed Inner-Core structure features incredible attention to the smallest anatomical details in both color and shape, while their clear Exo-Skin exteriors protect their cores and embody the lures with irresistible action. On the fall, the LIVETARGET Flutter Shad mimics a baitfish fluttering in distress. Its incredibly realistic Inner-Core produces a vibrant flash, while its feathered hook creates drag and holds the hook in the ideal strike position when falling. Lift and drop the lure rhythmically to create a shimmying action, or snap the rod tip sharply for attention-grabbing erratic movement. Fortified with ICT technology, the LIVETARGET Erratic Shiner unites the traditions of old-school spoon craftsmanship with a new generation of tech-savvy production to produce the industry’s first anatomically precise spoon. Its erratic wide-wobbling action on the fall and darting movement with snapped sharply imitate the dying motions of an injured baitfish – actions that tap directly into the predatory DNA of nearby walleye and pike.


The LIVETARGET Flutter Shad and Erratic Shiner are both available in reduced profiles, perfect for the midseason ice angler with finesse on their mind. Reach for the 1 ¾” Futter Shad or the 2” Erratic Shiner when arctic cold fronts make the warmth of Spring feel like an unreachable goal. These downsized lures fall slowly through the water column while maintaining their searching, outside-the-hole action, convincing neutral or negative gamefish to strike with authority. Reliable LIVETARGET engineering coupled with high-quality Mustad hooks seal the deal and deliver fish through watery cylinders in the frozen icecap.

The dogdays of the hardwater season are upon us. Reach for downsized LIVETARGET Golden Shiner rattlebaits and ICT-fortified Flutter Shad and Erratic Shiner spoons to bring lethargic predators topside.

About Mustad

Mustad has led the global hook market since 1877. Mustad’s mission is to create a comprehensive multi-brand company that leads the fishing tackle industry, while focusing on innovation, employee and customer satisfaction, and sustainability. With the addition of TUF-LINE and LIVETARGET, Mustad continues to solidify its position as a complete sports fishing brand family.