LIVETARGET Collects EFTTEX Angler’s Choice Accolades

Evolutionary pressures have forged bass, pike, and walleye into Nature’s perfect frog-eating machines. The LIVETARGET ULTIMATE FROG taps directly into the DNA of these apex predators by blending biomimetic profiles, anatomical details, and impeccable color patterns with incredibly realistic motions and actions to synthesize the first – and only – frog lure that both looks AND acts alive. Recently heralded as the Soft Lure category champion in the EFTTEX 2022 Digital Best New Product Showcase, the LIVETARGET ULTIMATE FROG now expands its collection of industry accolades with a Runner-up award in the EFTTEX 2022 Angler’s Choice Awards competition. Savvy anglers recognize true lurecraft innovation, and the ULTIMATE FROG – arriving at retailers soon – is poised to revolutionize the ways that anglers target near-surface predators.

Stalking their favored prey from below, bass, pike, and walleye recognize not only the appearance of a living frog but also its smooth motions and complex behaviors as it rests, swims, and attempts to evade an impending attack. When motionless, the LIVETARGET ULTIMATE FROG sits just like a living frog at rest, with its eyes just above the surface, its body angled 45-degrees down, and its legs contracted beneath its body – ready to propel the frog forward with powerful thrusts of its webbed feet. When an angler twitches or pulls the LIVETARGET ULTIMATE FROG, its body dips beneath the surface and its legs hinge at the hips and knees, extending to full length in perfect unison. Expertly mimicking the actions of a living frog swimming for its life in open water, the ULTIMATE FROG is now vulnerable and exposed to predators lurking nearby. At the end of this stride, the lure’s legs tuck back in toward the body as its eyes break the surface in an intricate sequence of biomimetic motions that bring the LIVETARGET ULTIMATE FROG to life. These are not the aimless, splashy, random movements of a substandard topwater lure; this is anatomy duplicated, motions replicated, and evolution harnessed. This is truly the ULTIMATE FROG.

The topwater angling environment is unforgiving, and the LIVETARGET ULTIMATE FROG leverages advances from chemistry and materials science to withstand the rigors of the near-surface battlefield – and the fish that are driven to consume it. The lure’s body is molded from robust ABS, an advanced thermoplastic polymer selected for its impact resistance and toughness. The ULTIMATE FROG’s unique, high-action legs are crafted from space-age TPE: A highly elastic and durable thermoplastic elastomer that shrugs off sharp teeth and can be stretched repeatedly yet always returns to its original shape. Why settle for wispy strands and lumps of rubber to evoke a frog, when the superlative ULTIMATE FROG harnesses 21st-century scientific prowess to both look AND act alive? For serious anglers, the choice is clear.

Two models of the LIVETARGET ULTIMATE FROG cover the gamut of topwater angling situations. A familiar Popper model features a curved, transparent popping face beneath the line tie, generating an attention-grabbing bubble pop. Fortified with a single-knocker internal rattle that beckons fish from long distances, the ULTIMATE FROG Popper is perfect for conditions that demand commotion. Select the Finesse model – with its silent and stealthy swimming action – for a compelling presentation when fishing adjacent to or away from cover. The LIVETARGET ULTIMATE FROG features a perfectly-positioned Mustad UltraPoint single hook that delivers unmatched hooking percentages in the near-surface angling environment.  Both Popper and Finesse models of the ULTIMATE FROG come with a replaceable set of legs to ensure lure longevity and have an MSRP of $17.99. They are available in 2- and 2 ½-inch sizes with an array of eight biomimetic colors – Green/Yellow, Emerald/Brown, Tan/Brown, Brown/Black, Black/Black, Fluoro Green/Yellow, Emerald/Red, and Albino/White – to turn the most skeptical apex predators into ravenous frog-eating machines.

About Mustad

Mustad has led the global hook market since 1877. Mustad’s mission is to create a comprehensive multi-brand company that leads the fishing tackle industry, while focusing on innovation, employee and customer satisfaction, and sustainability. With the addition of TUF-LINE and LIVETARGET, Mustad continues to solidify its position as a complete sports fishing brand family.