Live Target Expands BaitBall with Yearling Series

Building on its founding principle of Match-the-Hatch lure concepts, LIVETARGET will again bring to ICAST a new set of lures built on the brand’s core principles to innovate.

The BaitBall series was introduced at ICAST 2013 as a new concept to the fishing tackle trade. The concept was simple. “Last year we introduced BaitBall to the market,” claims visionary Grant Koppers. “At the time, we announced that our

concept was more than just a one-time pattern, our vision extends into a whole new category,” continues Koppers. The introduction of a ‘juvenile’ sized Threadfin Shad, Emerald Shiner and Glass Minnow in 2013 was an immediate success and garnered top honors with a Best of Show award in the Hard Lure category at ICAST.

Fast-forward to ICAST 2014, as LIVETARGET prepares to launch the second wave of BaitBall products: The NEW YearlingTM BaitBall. This new product series is a concept developed around nature’s own baitfish hatchery. Young-of- the-year hatchling baitfish often become the core of the underwater food chain. The stats are simple. Fish lay thousands of eggs, but very few survive to adulthood. Lead lure designer Tobias Weigand states, “When all fish hatch from an egg, they’re tiny in mass. Hatchlings; such as alevin and fry, are generally eaten by very small fish and other baitfish. However, when they become yearlings, they are large enough to be foraged upon by game fish.” It is these year old baitfish that make up the new Yearling BaitBall. Weigand continues, “We know that game fish eat yearlings but we’ve never been able to match the hatch before unless we use a tiny lure.” Clustering yearlings into a BaitBall configuration creates a natural presentation in a tool that is large enough to cast with adequate hooks to target larger game fish.

The new Yearling BaitBall series brings forth some of the most life-like lure patterns ever created using the intricate LIVETARGET design elements for baitfish anatomy and color patterns. It is further testimony to the LIVETARGET creed to Match-the-Hatch TM. The Yearling BaitBall series has been created around eleven distinct lure tools for technique specific applications:

  • Squarebills: 2 sizes / 5 colors
  • Crankbaits: 3 sizes/dive depths / 5 colors
  • Jerkbaits: 2 sizes / 6 colors
  • Rattlebaits: 2 sizes / 5 colors
  • Walking baits: 2 sizes / 4 colors

The Yearling BaitBall will be available to retail partners in August and to consumers in September 2014. Please reference 2015 Product Catalog recently provided for colors, sizes, and specifications for each model. Yearling models will have a $17.99 MSRP.