Listen First

Too often sales people only hear part of what the customer is saying or is asking for and assume they know the answer to the problem or question. Until the customer finishes asking their question or tells you their entire problem, just listen. Customers get turned off when a sales person assumes they know what they need, or feels as though the sales person is just giving them the same answer as every other customer.

Instead of giving a blanket answer or a rushed answer, step back and listen and formulate a unique answer for this unique customer.