SPRINGFIELD, Mo. – Lew’s announces that sales group Mid-America Sport Sales and sales representative Marty Holding of the L.H. French Co. have received its top awards for sales performances during the 2014 – 2015 tackle year.
The Lew’s sales group of the year distinction for Mid-America Sport Sales is a first for the Raymore, Mo.-based firm that represents the brand in Iowa, Kansas, Missouri and Nebraska. The Mid-America Sport Sales team consists of Jeff Watt, Steve Kitchen and Tony Morton.
Marty Holding, named Lew’s salesman of the year, is a 35-year veteran of the fishing industry. Holding has been a member of the L.H. French Co., headquartered in Harbor City, Calif., for 25 years. The agency represents Lew’s in a 13-state Western U.S. region that includes Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington and Wyoming. John French and Mike French are the principals.
Holding is responsible for Lew’s accounts in Idaho and Utah.
“Mid-America has continually grown the Lew’s presence in its territory since the relaunch of our brand in 2009 and achieved good increases again this year. Jeff and his team have worked hard to earn this well-deserved top sales group honor,” said Lew’s vice president Richard LaBauve.
“As for individual sales achievements, we’re highly appreciative of Marty Holding’s efforts and pleased to honor him in this way. His in-store training to 64 national retail locations for one of his customers was an outstanding accomplishment and serves as proof of his account-building commitment.
“We take presentation of these prestigious Lew’s awards seriously and both of our most recent recipients are perfect examples of what they stand for,” LaBauve added.
Lew’s kicked-off its 2015-2016 tackle year at ICAST by winning “Best of Show” in the combo category with its new Mach I baitcast rod and reel. It was the second win in a row for Lew’s in that category.
For more information on Lew’s sales teams and products, visit www.Lews.com.