Lew’s Brings Lighter Weight to Your Finesse Game with New Custom Lite Shallow Spool

Columbia, S.C. – Three years ago, Lew’s stepped up the baitcast game with the introduction of the legendary brand’s lightest reel, the Custom Lite. This featherweight high-performance reel has become a trusted tool for both recreational and tournament anglers. The team at Lew’s is finally ready to introduce the cutting-edge Custom Lite SS, specifically built to excel with extremely light finesse baits. We are pleased to announce the new Lew’s Custom Lite Shallow Spool Baitcast Reel.

Engineered to cast light baits further with accuracy and ease, the newest Custom Lite features an ultra-shallow 30mm spool design that requires less inertia to spin when casting light weights, helping you put finesse baits exactly where you want them in any condition. Anglers who rely on small crankbaits, finesse swimbaits and weightless soft plastics will find a trusted tool with the Custom Lite SS. Maintain the power and control of a baitcasting reel with smaller baits to attract the fish that won’t eat a heavy, bulky bait. Perfect for drop-shotting over deep ledges, Ned rigging across rocky flats and accurately casting the lightest poppers and wacky rigs around shallow vegetation.

Like the original Custom Lite, the new Shallow Spool features unmatched quality with aluminum alloy Speed Gears®, the P2 Super Pinion® for consistent durability and power, C45 Carbon sideplates and 11 stainless steel double shielded ball bearings. This reel offers Lew’s legendary performance at the lightest weight, maintaining a lighter weight than the standard Custom Lite when the spool is filled with line. The innovative Speed Knot™ allows for quick line tying and hides the knot at the base of the spool for smooth line delivery. Built to give the edge to baitcast anglers who rely on finesse baits, with the durability and consistency that all anglers have come to expect from Lew’s.

The new Custom Lite Shallow Spool MSRP is $299.99 and is available at better sporting good dealers.

About Rather Outdoors

Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Quantum, Zebco, Fox, Matrix, Salmo, and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide to enhance anglers’ success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit www.ratheroutdoors.com.