Jordan Lee Helps Design New Rods And Reels With Abu Garcia

COLUMBIA, S.C. — He’s one of only four anglers to ever win back-to-back Bassmaster Classic championships and has carried his reputation as a formidable competitor to the MLF Bass Pro Tour where he won Heavy Hitters and the Angler of the Year award in 2020. In the offseason, Lee helped design a new signature line of rods and reels for Abu Garcia, gear tailored to his exacting standards and suited for his technique-specific approach.

The line features four baitcasting reels (right- and lefthanded configurations in both standard and high speed), two spinning reels, and 14 different technique specific rods. Designed for serious bass anglers, the baitcast reels deliver 10+1 stainless-steel ball bearings for extreme smoothness, a one-piece graphite frame and sideplates. The Abu Garcia Jordan Lee spinning reels (Sizes 20 and 30) feature 6+1 stainless-steel HPCR bearings for smoothness and a Carbon Matrix drag system that remains smooth across all settings. A machined-aluminum, braid-ready spool and the Rocket Line Management System round out this well-appointed spinning reel.

Abu Garcia Jordan Lee rods are constructed of 30-ton graphite for a lightweight, balanced design as well as the Robotically Optimized Casting System guide train to maximize casting distance and a Winn split-grip design. With 12 technique-specific casting rods designed for everything from jerkbaits to large crankbaits along with a pair of technique-specific spinning rods, the Jordan Lee rod lineup helps anglers match their gear to their presentation and gives them everything they need to get the fish to the boat.


Key Features

  • 10 stainless-steel ball bearings +1 roller bearing
  • 90mm carbon handle arm
  • Mag Trax brake system
  • One-piece graphite frame
  • Graphite sideplates


  • Standard and high-speed models in both right- and lefthanded configurations
  • MSRP: $104.95
  • Available: July 2021


Key Features

  • 6 stainless-steel HPCR bearings + 1 roller bearing
  • Rocket Line Management System
  • Carbon Matrix hybrid drag system
  • Slow oscillation for even line lay
  • Machined-aluminum, braid-ready spool

Sizes: 20 • 30

MSRP: $84.95

Available July 2021


Key Features

  • 30-ton graphite for a lightweight, balanced design
  • ROCS (Robotically Optimized Casting System) guide train for maximized casting distance with lighter lures
  • Custom Abu Garcia-designed reel seat for increased comfort
  • Stainless-steel guides with zirconium inserts
  • Jordan Lee-designed, technique-specific actions
  • Limited 3-year warranty

Casting Rods

6-8 M (Jerkbait) • 6-10 MH (Topwater/Spinnerbait) • 6-10 H (Dock Skipping) • 7-0 MH (All-Purpose) • 7-2 MH (Jig/Swim Jig) • 7-3 H (Frog) • 7-4 MH (Bladed Jig) • 7-6 H (Flipping) • 7-9 H (Punching) • 7-05 M (Squarebill/Winch) 7-6 M (Crankbait/Winch) • 7-10 MH (Big Crankbait/Winch)

Spinning Rods

6-10 ML (Super Finesse) • 7-0 M (Shaky Head)

MSRP: $89.95

Available: July 2021

About Pure Fishing

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.