Johnson Outdoors Welcomes New Brand Manager to Watercraft Team

Old Town, ME – Johnson Outdoors has named Ryan Lilly as Brand Manager for its watercraft division.

“We interviewed dozens of extremely qualified candidates for this position, but found Ryan Lilly to possess the best set of high-level marketing skills mixed with the passion and personality that drive our team to be the very best at what we do,” said David Hadden, Brand Director – Watercraft, Johnson Outdoors.


Lilly’s professional background includes extensive experience in brand management, strategic partnerships, sponsorships, events, retail marketing, creative strategy, graphic design, digital marketing, cross-promotional marketing, trade shows, and business development.

Most recently, the University of Maine graduate worked as marketing and brand manager for DeLorme (a Garmin brand), successfully positioning their inReach, Earthmate and Atlas lines across 13 outdoor, adventure and professional market segments.

His experience in the outdoors industry also includes five years in global marketing with K2 Snow, where he worked on brand initiatives and managed sponsorships, partnerships, trade shows, and media/promotional events.

Outside the office, Lilly is an active snowboarder, angler, hunter, and camping/paddling enthusiast, who enjoys sharing these activities with his wife and two young sons.

“Ryan Lilly’s understanding and passion for the outdoor, fishing and watercraft category positions him as the perfect ambassador for the Old Town watercraft brand. We are excited to welcome him to our marketing team at Johnson Outdoors team!” said Hadden.

Lilly stated he feels fortunate for the opportunity to work for a company with deep American roots and a continued commitment to leading-edge product development.

“I’m very excited to join such a legendary company with such an authentic brand history. Growing up as an avid outdoorsman in Maine, I’ve spent a significant amount of my life hunting, fishing and recreating in an Old Town canoe. As crowded as the paddle industry is today, Old Town stands apart as providing a truly functional, high-quality product, made by talented craftspeople right here in Old Town, Maine, USA. Not only does the brand signify strong American heritage, but innovation in the form of products like the Old Town Predator XL Minn Kota. That’s a great place to be. I’m just proud to be a part of it.”