Johnson Outdoors to Discontinue its Eureka! Business

Eureka! makes tents, camping furniture, camp stoves and accessories. Johnson Outdoors acquired the business in 1973.

RACINE, Wis. – Johnson Outdoors Inc., a leading global innovator of outdoor recreation equipment and technology, today announced that it is exiting its Eureka product lines. The product lines will be available for sale as it winds down operations and plans on fulfilling all customer requirements through the end of 2024.

“After careful and thoughtful consideration, we have decided to increase our focus on the opportunities in the Jetboil franchise and our strong position in the cooking segment. This was a very tough decision, but the right decision to make for the good of the company and its long-term success,” said Helen Johnson-Leipold, Chairman and Chief Executive Officer.

“We expect this will negatively impact Company sales by less than 1 percent for fiscal 2024. Additionally, the company expects to take a charge of approximately $4 million in fiscal year 2023 related to this decision,” said David Johnson, Chief Financial Officer.

About Johnson Outdoors Inc.

Johnson Outdoors is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors’ iconic brands include: Old Town® canoes and kayaks; Carlisle® paddles; Minn Kota® trolling motors, shallow water anchors and battery chargers; Cannon® downriggers; Humminbird® marine electronics and charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking systems; and, Eureka!®camping and hiking equipment.