SPRINGFIELD, Mo. – Anything Possible™ Brands announces the addition of John Weiss as its new Chief Executive Officer. Weiss brings his passion for the outdoors and leadership experience to direct the company in its future plans to expand product offerings designed for every angler.

“I have followed John’s rise in the industry and he has always found innovative methods to elevate his brands and companies,” said Anything Possible Brands President and Founder Ralph Duda III. “We have ambitious goals for the company, and John will be a key component in our expansion plans. His insight to the needs of anglers of all experience levels and his acumen of fishing and fishing products brings us a new level of understanding what anglers really want in their gear. We’re excited to gain from his leadership skills.”

Weiss has held leadership roles in the fishing industry for more than 25 years including Executive Vice President of Global Brands for the Jarden Corporation (Pure Fishing) and President of Rhythm Inc. An avid outdoorsman, Weiss enjoys fishing, skiing, golf and biking with his wife Donna.

“I am so very pleased to join the Anything Possible Team,” said Weiss. “Ralph has created a wonderful company that has so much great growth potential. I look forward to introducing new products and lead the company into new directions to help anglers enjoy our sport.”

ProFISHiency® is the company’s newest brand and offers outstanding bait cast, spincast and spinning rods and reels. Kids Casters® has established itself as a leading producer of spincast and spinning gear for the youth angler including the popular licensed brands of Paw Patrol, My Little Pony, PJ Masks and L.O.L. Surprise!. Perfection Lures™ includes the Sure Hook Up upright jigs and Neko and Ned rig set ups.

To learn more about Anything Possible Brands and their product offerings, please visit Anything Possible.

About Anything Possible Brands

Anything Possible Brands is a leading supplier of innovative fishing tackle. Our products span from rods, reels, and combos–to fishing lures, apparel and accessories. Our brands and licenses target a wide group of anglers from children to teens, young adults to elderly and recreational anglers to avid anglers. We offer our customers innovation, quality and unmatched customer service.