The Business Magazine of the Fishing & Marine Industry

Industry Veteran to Join CED Marine

Melbourne, FL. – Consolidated Electronic Distributors Corp., dba CED Marine, has announced the hiring of Mark Sullivan as Territory Sales Manager for the Southeastern United States, effective December 5, 2022.

Mark is an experienced and respected sales leader in the marine industry.  He comes to CED Marine after more than 15 years at Navico, where he most recently served as the Distributor Channel Director, and was previously the SE Territory Key Account Manager.

“I am excited to join the CED Marine team. Over the past 7 years I have watched them grow each year.  Sullivan said in a statement.  He adds, “I am looking forward to the challenge and using my 20-plus-years of knowledge to help continue their positive growth in a challenging industry.”

CED Marine President Greg Borchardt stated that, “Mark’s addition to CED Marine team continues the company’s strategic plan of building out an experienced team of marine industry veterans to support our rapid growth.”  Known as, “The Electronics Experts,” CED Marine has been adding key personnel to ensure that it consistently provides a high level of customer service and product knowledge to its growing customer base across North America.  The company moved into a larger facility in Melbourne, FL, earlier this year.

Along with bringing seasoned professionals on board, CED Marine has made a commitment to carry higher levels of inventory to remain in-stock on top-selling products for its customers, despite continuing supply chain disruptions.  The company also continues to invest in dealer-facing technology to improve online purchasing and inventory visibility for its partners.

About CED Marine

CED Marine, headquartered in Melbourne, FL, was founded in 1971, as Bethel Marine.  With a rapidly growing customer base made up of the nation’s most respected boat dealers, professional installers, service shops, OEM boat manufacturers, and marinas, CED Marine has emerged as one of the largest marine electronics distributors in the United States.  The company’s website ( and print catalog contain a wide selection of products from the world’s top marine electronics brands.  CED Marine’s employees strive to provide best-in-class customer service, while building long-lasting relationships with its partners.