The elements can sometimes be a tougher adversary than the fish – and no time is this more true than during ice fishing season. The temperature will try to freeze up all your gear, as well as your body. Wet snow, slush, and ice also threaten to beat up – or even break down – everything that you bring out onto the lake or pond. Yet, that’s not the end of the struggle; fickle, fussy fish can push an angler to their limit, and if your customers are not prepared with the right stuff, there’s a high likelihood that they’re headed home empty handed. That said, the world of ice fishing-specific gear just keeps getting bigger and bigger, with more products being made just for the “hard water” angler than ever before.
With ice fishing season right around the corner, here are a few products, in several categories, that will make your next hardwater season a resounding sales success!
Fin Gear
Built for brutal cold and long days on the ice, the newly improved Tech Shuttle™ 2.0 from Fin Gear is the ultimate all-in-one solution for transporting and powering forward-facing sonar setups out on the ice. Designed with input from serious ice anglers, this rugged unit features a master power switch, an external charge port for quick hookups, and a multi-port harness that works seamlessly with Garmin, Lowrance, Humminbird, and other brands. The newly redesigned frame stands taller to accommodate lithium batteries up to 50Ah, featuring a mounting bridge that facilitates fast battery swaps—no tools or disassembly required.
Tested in sub-zero temps and whiteout conditions, the unit is engineered for maximum durability, with weather-resistant materials and stainless-steel hardware. Comfort handle pads and Velcro battery straps are included for easy transportation. Built to take a beating; designed to last a lifetime. Carrying the Tech Shuttle™ 2.0 ensures you’re offering customers the most durable and advanced shuttle solution on the market. Email us for dealer info.
MSRP: $259.99
Fish Monkey
Engineered for extreme cold and precision handling, the Fish Monkey Yeti Ice Fishing Gloves deliver unmatched protection and performance. Built with 100% water- and windproof fabrics and a HIPORA® waterproof membrane, they keep hands warm and dry in the harshest conditions. Thermo-conductive fleece lining distributes heat evenly, while dual-zone insulation—350g Thinsulate™ on the back and 150g on the palm—balances warmth with dexterity. Premium goat leather palms enhance grip and durability, and pre-curved fingers ensure all-day comfort. Touchscreen-compatible index fingers, a thumb nose wipe, and a built-in goggle squeegee add thoughtful functionality. Adjustable wrist and cuff straps seal out the elements, making these gloves a must-have for serious ice anglers.
MSRP: $89.95
When the mercury plunges, the Fish Monkey Heavyweight Yeti Boot-Crew Socks rise to the challenge. Designed for ice fishing and cold-weather hunting, these socks combine 75% Merino wool with a plush cushioned footbed to deliver all-day warmth, moisture control, and natural odor resistance. Built for minus-30-degree mornings in muck boots or heavy leathers, they feature arch and ankle compression to reduce fatigue, nylon reinforcement in high-abrasion zones, and a Y-gore heel for slip-free fit. The seamless toe eliminates chafing, while the thermo-regulating wool blend ensures dry comfort from tree stand to frozen lake. Made in the USA, these socks are your go-to for extreme cold—because “Bring it On” isn’t just a motto, it’s a promise.
MSRP: $30.00
SEVIIN Reels
Take any high-performance ice rod to the next level with the new, ice-ready 750- or 1000-size GF Series spinning reel from SEVIIN. Pre-lubricated for smooth and reliable operation in extreme temperatures, GF Series spinning reels are meticulously engineered and crafted with high-performance features that serious ice anglers demand, combining lightweight construction, smooth drag, excellent gear feel, and long-lasting durability.
MSRP $110.00
Rack’Em™ Displays
The EZ Rod 7210 Ice Fishing Rod Rack displays more ice fishing rods in less space. The display keeps rods separated so consumers can touch and feel without damaging them. The strong steel construction is powder coated for years of service in retail stores. The Patented design is 11.25″ H x 2.5″ W x 1.75″ D. The EZ Rod™ Fishing Rod line of displays demonstrates Rack’Em™ Racks commitment to upgrade Ice Fishing Retailers’ stores. Look to Rack’Em™ Racks for industry leading designs. Works in slat wall & peg board. Phone: 877-722-5369. (NOTE: Display only – fishing rod not included).
Dealer Cost: $4.12
This was but a highlight of some of the great ice fishing gear that your customers are certain to be looking and asking for, and one product to help you display those ice fishing rods, the next time they walk into your retail store. For even more products to stock your shelves, be sure to check out the recent Ice Fishing article in Fishing Tackle Retailer.
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