ICAST State Of The Industry Breakfast Speaker Announced

Top brand guru and Speaker Hall of Fame member Jay Baer is this year’s keynote speaker at ICAST 2021 taking place July 20-23 at the Orange County Convention Center in Orlando, Florida. The State of the Industry Breakfast is scheduled for Wednesday, July 21, from 7:30 a.m. – 8:45 a.m. in the North Hall, Room N320.

One of ICAST’s most popular breakfast keynote speakers, Jay is back this year to provide insight into how our industry can help retain the millions of people who took up fishing in 2020. It’s all about the customer experience.

According to Jay, “You can’t magically get better at every customer touch point. But you CAN get better at the touch points that matter.”

Jay is an inspirational, plaid suit-wearing, hall of fame marketing and customer experience keynote speaker, emcee and trusted advisor to the world’s most iconic brands.

Tickets are $40 and are available for purchase when you register for the show or call Maritz Customer Service at 864-342-6375.

He’s so excited to be at ICAST in Orlando, he made a special message for you.

Also on the agenda are ASA President Glenn Hughes, ASA Board of Directors Chairman Jesse Simpkins and RBFF President and CEO Frank Peterson, representing Take Me Fishing.

If you’re unable to attend the breakfast, or you just want to get more, there will also be a special “Deep Dive” Business Development Session with Jay Baer on Wednesday, July 21, from 10:30 a.m. – Noon in the North Hall Booth 233, on the show floor.

Join Jay when he takes a deeper dive on customer engagement and retention during a special business session on Wednesday morning after his keynote presentation. His session is complimentary to all badged ICAST attendees.


Produced by the American Sportfishing Association, the International Convention of Allied Sportfishing Trades (ICAST) is the world’s largest sportfishing trade show. ICAST continues to be the place where the most valuable business relationships are born, strengthened and celebrated.