ICAST Respooled
Fishing Tackle Retailer and Outdoor America have teamed up to bring you ICAST Respooled, the ultimate multi-platform showcase for the latest innovations in fishing gear.
We’re delivering wall-to-wall ICAST coverage, featuring on-the-floor product spotlights, exclusive interviews, and in-depth gear demos—all captured in shortform digital content and a full-length broadcast on Outdoor America.
From social media to email campaigns, print editorial to TV features, ICAST Respooled puts your brand in front of the industry’s most engaged audience. Don’t just exhibit—get seen. With ICAST Respooled.
CONTENT DELIVERABLES
Post-ICAST Content • Drive Engagement – Captivating short-form videos optimized for maximum reach across Fishing Tackle Retailer’s social media. • Power Your Marketing – High-quality b-roll footage provided to manufacturers for use in digital, social, and promotional campaigns.
DISTRIBUTION STRATEGY
- Engage the Industry – Dynamic content crafted for FTR’s digital and social platforms, built to captivate and convert.
- Broadcast Your Brand – A 30-minute feature show packed with in-depth product reviews, airing on
- Outdoor America’s FAST channels. Reach 80+ Million Homes – Leverage Outdoor America’s Broadcast Platform for unmatched exposure and audience impact.
- Own the Conversation – Strategic content placement that boosts engagement, visibility, and brand recognition across digital and social platforms.
OUTDOOR AMERICA
Samsung (FAST) • Gauranteed Reach: 88 million active monthly users • Performance: #1 in Streaming (FAST) • Hours Viewed: 45,000 • Minutes Viewed: 2.7 million • Unique IPs: 300,000 • Impressions: 3+ million Broadcast Affiliates • Total Distribution: 80 million households • Viewership Per Airing: 200,000 households.
FISHING TACKLE RETAILER
Email Marketing (FTR) • Subscribers: 21,000 Email Marketing (The Fishing Wire) • Subscribers: 12,000.
See the Vision in Action
The video below showcases a sample project produced by Outdoor America in collaboration with a leading brand at the SHOT Show—the hunting and shooting industry’s premier trade event. While the content is tailored to that audience, it offers a clear look at the format, style, and production quality you can expect from ICAST Respooled.
This is your opportunity to see how your brand could be featured across broadcast, digital, and social platforms in a professional, high-impact way.
Imagine your products in the spotlight—just like this.
Please send inquires to sales@thefishingwire.com.
