Orlando, FL – P­­­ure Fishing, Inc., and its Berkley PowerBait Gilly, has won “Best of Show” in the ICAST 2021 New Product Showcase.

The winner was announced today at 2:00 p.m. EDT, in the New Product Showcase at the Orange County Convention Center, in Orlando, Fla. The Berkley PowerBait Gilly was selected from the 30 “Best of Category” winners that were announced Wednesday night, July 21, during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. Pure Fishing, Inc. took top honors in the Best Freshwater Soft Lure category.

The New Product Showcase, sponsored by Fishing Tackle Retailer, is a once-a-year opportunity to see the latest and greatest innovations in tackle, gear, apparel and accessories that enhance the on-the-water, recreational fishing experience.

The “Best of Show” and “Best of Category” winners were selected by credentialed buyers and media who vote in the New Product Showcase. ICAST 2021 drew 686 entries entered by 218 companies.

ICAST 2021, produced by the American Sportfishing Association (ASA), is the largest sportfishing trade show in the world. ICAST is in its 64th year.

The Berkley PowerBait Gilly took home “Best of Show” honors as part of the 2021 ICAST New Product Showcase.

“My congratulations go to Pure Fishing, Inc. for winning this year’s top honors as “Best of Show” for ICAST 2021 with their Berkley PowerBait Gilly,” said ASA President Glenn Hughes. “Taking top honors at ICAST has a significant impact on every company who wins.”

Hughes further said, “I want to thank all our member companies who participated in the show and in the New Product Showcase. The high level of innovation is good for our industry and benefits the anglers and outdoor enthusiasts who buy and use them.”

Hundreds of New Product Showcase entries have been donated to the upcoming online auction to support Keep America Fishing, ASA’s angler advocacy effort to help ensure the right to fish.



ICAST 2021 New Product Showcase Best of Category Award Winners

Best of Category – Boating Accessories – Plano Molding
Product: Frabill Ultralight Conservation Net

Best of Category – Boats and Watercraft – BOTE
Product: LONO Aero + APEX Pedal Drive

Best of Category – Giftware – HitchFire
Product: HitchFire Forge 15

Best of Category – Footwear – XTRATUF
Product: Ankle Deck Boot Sport

Best of Category – Eyewear – Costa Del Mar, Inc.
Product: Untangled Collection: New Frames Made from Old Nets

Best of Category – Lifestyle Apparel for Women – AFTCO/American Fishing Tackle Company
Product: AFTCO Womens Fields Utility Overall

Best of Category – Lifestyle Apparel for Men – AFTCO/American Fishing Tackle Company
Product: AFTCO Rescue Regenerated Fishing Shorts

Best of Category – Technical Apparel – Warm Weather – AFTCO/American Fishing Tackle Company
Product: Adapt Tactical Phase Change Hooded Shirt

Best of Category – Technical Apparel – Cold Weather – AFTCO/American Fishing Tackle Company
Product: Barricade Elite 4L Waterproof System

Best of Category – Soft and Hard Coolers – Plano Molding
Product: Frabill Universal Bait Station

Best of Category – Electronics – Humminbird
Product: Humminbird MEGA Live Imaging

Best of Category – Cutlery, Hand Pliers/Tools – Bubba
Product: Pro Series Cordless Electric Fillet Knife

Best of Category – Fly Fishing Accessory – Plano Molding
Product: EDGE Micro Magnetic Fly Box

Best of Category –Fishing Accessory – Kahuna Wagons
Product: Sidekick Fishing & Beach Wagon

Best of Category – Kid’s Tackle – Anything Possible Brands
Product: ProFISHiency NERF 5FT 6IN Micro Spin Cast Combo

Best of Category – Tackle Management – Plano Molding
Product: Atlas Tackle Pack

Best of Category – Terminal Tackle – Sharkbanz Fishing
Product: The Zeppelin – World’s First Shark Deterrent Tackle

Best of Category – Ice Fishing – Garmin
Product: LiveScope Ice Fishing Bundle LI

Best of Category – Fishing Line – Seaguar
Product: BasiX

Best of Category – Freshwater Soft Lure – Pure Fishing, Inc.
Product: Berkley PowerBait Gilly

Best of Category – Freshwater Hard Lure – Rather Outdoors
Product: Strike King Chick Magnet Flat-Sided Crank Bait

Best of Category – Saltwater Soft Lure – Savage Gear USA, Inc.
Product: Duratech Crab

Best of Category – Saltwater Hard Lure – Pure Fishing, Inc.
Product: Berkley Choppo Saltwater

Best of Category – Fly Fishing Rod – G. Loomis
Product: NRX T2S 8810-2

Best of Category – Freshwater Rod – Pure Fishing, Inc.
Product: Abu Garcia Zenon Rod

Best of Category – Saltwater Rod – Bull Bay Tackle Company
Product: Banshee Rod – Bull Bay Rod

Best of Category – Rod and Reel Combo – Pure Fishing, Inc.
Product: Abu Garcia Veritas Baitcast Combo

Best of Category – Fly Reel – Pure Fishing, Inc.
Product: Greys Tital Fly Reel

Best of Category – Freshwater Reel – Daiwa Corporation
Product: Zillion SV TW

Best of Category – Saltwater Reel – Daiwa Corporation
Product: Saltist MQ