Hydra-Sports Goes To Factory-Direct Sales Only
Hydra-Sports has announced the majority interest of the brand was bought by Florida-based Plantation Boat Mart & Marina from MasterCraft Boat Co. Company president Alex Leva announced that the fishing boats will be sold directly out of two factory test centers in Palm Beach and Islamorada, Florida.
Leva said that boat packages are turnkey and water tested when sold. Most models will be available in the water and ready for test runs at the two factory centers.
The previous dealer network will become Hydra-Sports service centers, Leva said. The company will continue to honor warranties and sell parts to dealers so they can continue to service the thousands of boats in the field.
MasterCraft will be manufacturing the boats for at least the next five years, Leva said.