Humminbird Clearing the Path for Unrivaled Mapping with All-New LakeMaster Charts

RACINE, Wis. – For decades, Humminbird LakeMaster® has led the charge with the most accurate and advanced mapping available for anglers. Now, LakeMaster is taking it to an entirely new level with the introduction of Humminbird LakeMaster maps with VX Technology.

The LakeMaster name has been praised among anglers for having the highest quality mapping for fishing, often collected by a team of GIS analyst cartographers. Now with VX Technology, LakeMaster maps are packed with more information than ever before, including five new customizable color palettes, exceptional map performance, and a powerful combination of features.

The new LakeMaster lineup maintains the same regions as the current lineup, but with two options per region: LakeMaster and LakeMaster Premium. Both products now include SmartStrike technology as a feature, allowing anglers to enter search parameters like season, time of day, temperature and targeted fish species to create a custom chart that highlights areas of the map where fish are most likely to be biting. LakeMaster and LakeMaster Premium also include customizable Chart Presets, four Depth Highlights with customizable colors, Shallow Water Highlight, Water Level Offset, and One-Boat Network capability. And for an added advantage, LakeMaster Premium includes two additional features: 2D Shaded Relief and Aerial Imagery.

“Anglers trust Humminbird LakeMaster to help them identify high-percentage areas to catch fish.” said Kyle Gilbert, Associate Brand Manager of Humminbird. “Now with VX Technology, the new Humminbird LakeMaster maps are packed with features designed to provide the angler with every advantage possible.”

LakeMaster has been the go-to road map for anglers, and compared to the competition, what you see on the map is actually on the lake bottom. With the introduction of LakeMaster with VX Technology, Humminbird LakeMaster solidifies its place as the most accurate and detailed fishing map on the market.

Humminbird LakeMaster Premium

  • VX Technology – Provides exceptional map performance and customizable color palettes.
  • SmartStrike – Highlights areas of the lake map where fish are most likely biting. (*Select HD Lakes Only)
  • Chart Presets – Simple and easy to change between your own custom view settings.
  • Depth Highlights – Highlight up to four depth ranges with customizable colors so you can target productive water and stay where the fish are.
  • Shallow Water Highlight – Easy-to-see red shading highlights shallow water areas on an adjustable range from 0 to 60 feet.
  • Water Level Offset – Synchronize the depth contours and shorelines of your LakeMaster charts with the actual water levels of lakes, reservoirs and rivers.
  • One-Boat Network – Connects your Humminbird LakeMaster chart and Minn Kota trolling motor, allowing your boat to automatically follow a depth contour line.
  • 2D Shaded Relief – Quickly identify fish holding areas with 2D shaded relief, which make bottom detail and depth changes easy to spot.
  • Aerial Imagery – Navigate confidently and find new fishing spots with the help of enhanced aerial imagery.

MSRP: $199.99

Humminbird LakeMaster

  • VX Technology – Provides exceptional map performance and customizable color palettes.
  • SmartStrike – Highlights areas of the lake map where fish are most likely biting. (*Select HD Lakes Only)
  • Chart Presets – Simple and easy to change between your own custom view settings.
  • Depth Highlights – Highlight up to four depth ranges with customizable colors so you can target productive water and stay where the fish are.
  • Shallow Water Highlight – Easy-to-see red shading highlights shallow water areas on an adjustable range from 0 to 60 feet.
  • Water Level Offset – Synchronize the depth contours and shorelines of your LakeMaster charts with the actual water levels of lakes, reservoirs and rivers.
  • One-Boat Network – Connects your Humminbird LakeMaster chart and Minn Kota trolling motor, allowing your boat to automatically follow a depth contour line.

MSRP: $149.99

Available: October 2022

To learn more about the advantages of Humminbird LakeMaster mapping, click here.

About Humminbird

JOHNSON OUTDOORS FISHING is comprised of the Humminbird®, Minn Kota® and Cannon® brands. Humminbird is a leading global innovator and manufacturer of marine electronics products including fish finders, multifunction displays, autopilots, ice flashers, and premium cartography products. Minn Kota is the world’s leading manufacturer of electric trolling motors, as well as a complete line of shallow water anchors, battery chargers and marine accessories. Cannon is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.

Visit Humminbird at www.humminbird.com

Visit Minn Kota at www.minnkotamotors.com

Visit Cannon at www.cannondownriggers.com

JOHNSON OUTDOORS is a leading global outdoor recreation company that inspires more people to experience the awe of the great outdoors with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Fishing, Diving and Camping.

Visit Johnson Outdoors at www.johnsonoutdoors.com