How to Grow Your Business Through Friendship

The business world, much like the rest of the world, has changed. No longer is the “me first” philosophy as attractive as it once was. The world is now focused on working together and achieving results as a team. With this new mindset spreading from not only the personal world but also to the professional world, it is easy to see how businesses can become more successful through networking and working together to achieve their goals.

Here are five ways to build your circle of friends and increase your business’ potential.

Ask Questions, Listen to the Answers and Engage Others
Everyone you meet is a potential customer and/or business asset. The key is to develop them into either one of these or both. To do this you must engage each person, like the person they are, and discover how they can help your business. Ask about them and then listen to their answers. Find out what they can bring to your business, then let them know about your business. People want to be a part of a winning team – let them be a part of yours.

Build Relationships
Once you’ve listened to your new friend and learned how they can be an asset to your business, build a relationship. How you build relationships – with employees, customers and business associates – will have a direct impact on how quickly you can grow your business. Each new relationship you develop is one more that will move the needle on your business.

Communicate Professionally at All Times
Social media and digital communications have changed how you meet someone for the first time. More often than not you will have interacted with someone for the first time on either a social media site, or through email. The saying, “you don’t get a second chance to make a first impression” holds true in the digital world as well. Each time you send an email, a tweet or post something to Facebook, you are making a first impression to someone. Make sure that impression is a professional one. People like to align themselves with market leaders, and market leaders always act in a professional manner.

Use Difficult People To Your Advantage
Every business deals with a difficult customer or vendor from time to time. This is just a part of business everyone must accept. Use their negativity or challenges to your advantage. Others will be watching to see how you react to these situations, by rising above them and taking the high road. Learning how to deal with people like this will also help when you deal with an employee or fellow business associate that is having a bad day. Use these skills with them and you’ll leave a memorable impact on everyone you come in contact with, especially when they’re having a bad day.

Pace Yourself
As a business owner and a leader in the business community you need to realize your limits and pace yourself. Working for yourself calls for long hours and dealing with stress. You need to learn how to take time for yourself and not burn the candle at both ends for too long. The human mind and body can only take so much before it starts breaking down. When this happens you may not make sound decisions or react properly to situations. Don’t let this happen. Show others how organized you are and how you realize that a balanced life is a happy life. Take time for yourself and keep your batteries charged. People like to align themselves with others who know how to balance their professional and personal life.

These are five simple steps you can take every day in your professional and personal life to gain more friends and boost your business. You never know who you will meet or interact with that can help your business. Treat every encounter as the next great opportunity and it will become one.

What steps do you take each day to grow your business when you interact with other business professionals or random people you meet? How many of them have turned into assets for your business? Share your thoughts with us on our Facebook page or in our LinkedIn group.